18 November 2010

X5 Retail Group launches new format Pyaterochka-Maxi

Amsterdam, 18 November 2010

X5 Retail Group N.V., Russia’s largest retailer in terms of sales (LSE ticker: “FIVE”), announces today that it has launched a new retail format operating under the brand name “Pyaterochka-Maxi.” Pyaterochka-Maxi is an economy-class hypermarket focused on sales of food and non-food items to retail and wholesale customers. The new format meets the needs of small enterprises (HoReCa) and other B2B customers. The first Pyaterochka-Maxi opens today in Syzran (Samara Region) in the Avtobus shopping center.