28 September 2017

X5 Enters 61st Region in Russia

​Barnaul, 28 September 2017 – X5 Retail Group ("X5" or "the Company"), a leading Russian food retailer (LSE: FIVE), announces its further expansion in the Siberian Federal District and the opening of the first Pyaterochka stores in Barnaul.

Five new Pyaterochka stores were opened in the city. The stores, which have a total area of over 2,100 sq. m, are fully in line with the new concept launched in October 2013. To date, Pyaterochka has upgraded and rebranded over 97% of its stores across the 61 regions where it operates.

Siberian producers account for over 25% of Pyaterochka’s product mix in its Siberian stores. At present, the retail chain partners with more than 130 local suppliers. Over 50 producers are located in the Novosibirsk region, over 30 in the Omsk region, 22 in the Kemerovo region and 23 in the Altai territory. Some of X5’s partners also have the opportunity to supply goods to X5 stores in neighbouring regions. Products made in Siberia are marked with a special eye-stopper.

The new stores in Barnaul have created around 100 jobs in the city. By the end of 2017, the retail chain plans to open another 19 Pyaterochkas in the city, and to ramp up the local headcount to 350 employees.   

Pyaterochka launched its operations in Siberia in early August 2016.