16 December 2020

Perekrestok Vprok starts Click & Collect service in Rostov-on-Don

Moscow, 16 December 2020 – X5 Retail Group, a leading Russian food retailer, announces that its online hypermarket Perekrestok Vprok is expanding its regional delivery network as part of its marketplace development strategy. The online hypermarket will deliver orders to Pyaterochka checkout counters as well as 5Post parcel lockers located in the chain’s stores. To date, 30 stores and 7 parcel lockers across Rostov-on-Don are participating in this pilot project.

The project has seen Perekrestok Vprok put together a range of products that can be delivered over long distances from the online hypermarket’s existing dark stores. The assortment includes over 20,000 SKUs, including both food and non-food items with long shelf lives (dry baby milk, dry foods, canned foods, pet food). After an order is placed, deliveries to Pyaterochka stores and 5Post parcel lockers in Rostov-on-Don take 2–3 days to arrive from the online hypermarket’s dark store in Vidnoye (Moscow region). The minimum order amount is RUB 1,000 but delivery is free. The maximum order weight is 15 kg and orders will remain at the counter or in the parcel locker for no more than seven days.

“Gradually expanding our geography for deliveries is the next logical step of our marketplace development strategy. Our mission is to ensure that every Russian citizen can easily order goods from the Perekrestok Vprok marketplace. Residents of Rostov-on-Don will have access to over 20,000 products that aren’t always available on shop shelves, including high-end pet food and Korean cosmetics,” said Leonid Dovladbegyan, Managing Director of Perekrestok Vprok.

“By combining Perekrestok Vprok’s FMCG marketplace with 5Post’s last-mile service, which already operates throughout a vast area of Russia, we are able to implement a full-cycle e-commerce service, from the customer choosing a product on the marketplace to the order being delivered to them. By building upon that foundation, we aim to create a convenient and sought-after service that will ensure a positive customer experience,” emphasised Vitaly Dyrdasov, Managing Director at 5Post.

Previously, Perekrestok Vprok launched a test delivery service to parcel lockers in Perekrestok and Pyaterochka stores. Customers can now collect orders from 65 parcel lockers in Moscow and the greater Moscow region.

Currently, Perekrestok Vprok fulfils over 13,000 orders per day in its regions of operation. These include Moscow, Moscow region, St Petersburg, Leningrad region, Nizhny Novgorod, Tula, Ryazan, Veliky Novgorod, Vladimir, Tver, Kazan and Cheboksary. The online hypermarket operates five dark stores located in the Moscow region, St Petersburg and Nizhny Novgorod.​​