3 June 2022

Х5’s Chizhik opens first store in Lipetsk

Lipetsk, 3 June 2022 – X5 Group (“X5” or the “Company”, LSE and MOEX ticker: FIVE), a leading Russian food retailer, announces the opening of the first hard discounter under the Chizhik brand in Lipetsk. The outlet opened on Friday at 63 Merkulova St.

A day earlier, X5 launched two Chizhik stores in the Voronezh Region. The Company expects to open two more stores in Voronezh and Lipetsk in the coming month[1]. By the end of the year, X5 plans to bring the number of Chizhik hard discounters in the two regions to 35.

Chizhik hard discounters have an average selling space of around 270 sq m. The product range comprises around 800 SKUs, including 300 private labels that have already proven popular among customers. These include brands such as Svetaevo, Verner, Shchedry God, Greenola, Grand Menu, Axl, tafo and others.

The discounter’s pricing policy is based on a significantly more affordable food basket compared to the market average and is built around the motto “low price every day”, meaning that the retail chain maintains consistently low prices for the entire product range without promos or discounts. The store’s visual design embodies simplicity and incorporates modern trends with its wide passages, easily readable price tags, and products offered in boxes and pallets.

Chizhik prioritises product quality and pays special attention to product ingredients. In line with that approach, the retail chain is meticulous about selecting suppliers and conducts lab tests and tasting events to control the quality and safety of the products that go on store shelves.

Chizhik stores currently operate in Moscow and the Moscow Region, as well as in the Tver, Tula, Vladimir, Nizhny Novgorod, Voronezh and Lipetsk regions. In 2021, the chain opened 72 stores, with more than 300 new discounters planned to open in 2022.

[1] Addresses of stores in Voronezh region and Lipetsk:

  • Voronezh, Koltsovskaya St., 24B
  • Semiluki (Voronezh region), Lenina str. 8
  • 63 Merkulova St., Lipetsk (Lipetsk region)
  • Voronezh, 99B Kholzunova St. – opening in June
  • Lipetsk, Ushinskogo str. 2A – opening in June