Moscow, 19 May 2025 – X5 Group (“X5”, MOEX: X5), a leading Russian food retailer that operates the Pyaterochka, Perekrestok and Chizhik retail chains, has maintained its position as the leader in online sales in the fast-moving consumer goods (FMCG) sector in Q1 2025¹.
X5 Digital, the business unit in charge of online sales and delivery, reported a turnover of RUB 78.2 billion in Q1 2025, representing a 55.6% increase year-on-year. During the quarter, customers placed over 44 million orders, with the number of orders exceeding 598,000 on a peak day in February.
X5 earlier emerged as the leader in the online FMCG market in Q4 2024, when turnover reached RUB 67.6 billion, up 48.9% year-on-year. Total orders for the full year exceeded 119.5 million.
X5 has maintained its leadership for a second consecutive quarter thanks to the systematic rollout of X5 Digital’s strategy. Its key elements include expanding delivery coverage and leveraging technology to enhance order fulfilment and delivery, which accelerates operations and improves the customer experience.
“What is most significant for us is that we have built an economic model that enables us to scale our business, demonstrate a high level of efficiency and invest in the development of delivery technology. This applies to our customer platform as well as to our projects to automate internal operations. Our goal is to achieve sustainable business growth centred on an efficient economic model, delivery service development and continuous improvements to customer experience,” said Sergey Pankov, Managing Director of X5 Digital.
As of the end of Q1 2025, food and FMCG delivery was available from over 9,500 X5 stores, including 7,908 Pyaterochka stores, 883 Perekrestok supermarkets, and 747 Chizhik discounters, as well as from more than 40 dark stores across 73 Russian regions.
¹ According to the INFOLine news agency.