3 April 2012

New Perekrestok promotional campaign – “WE LOVE YOU!”

Moscow, 3 April 2012

X5 Retail Group N.V., (“X5” and/or the “Company”) Russia’s largest retailer (in terms of revenue), announced the launch of a new promotional campaign for the Company’s federal supermarket chain, operating under the Perekrestok brand. The Perekrestok campaign is part of a large-scale strategy focused on upgrading the quality of X5’s formats.