Nizhny Novgorod, 16 October 2018– X5 Retail Group ("X5" or the "Company"), a leading Russian food retailer (LSE and MOEX ticker: FIVE), and the Rus Food Foundation announce the results of the first online Basket of Kindness food marathon held at корзинадоброты.рф between 15 August and 15 October. Anyone willing to support lonely low-income seniors in the Nizhny Novgorod Region could use a card to purchase a food basket for RUB 150 to 2,000.
The marathon collected over 1,400 food baskets, with almost every fourth basket contributed by X5 Retail Group. The food sets will go to elderly people living in rural areas in the Borsky, Bogorodsky, Balakhninsky, Kstovsky and Dzerzhinsky districts of the Nizhny Novgorod Region. The RUB 350 baskets were especially popular among donors. The sets include staple foods such as sunflower oil, cereals, tea, sugar, canned goods, pasta, etc.
In 2018, X5 and the Rus Food Foundation introduced a new format of collecting food aid with city-wide Basket of Kindness marathons.
During the year, X5 Retail Group and the Rus Food Foundation, Russia’s first food bank, plan to bring food marathons to Kazan, Yekaterinburg, Samara, Nizhny Novgorod (online) and Moscow.
The first marathon took place on 3 March in Kazan, with Yekaterinburg following suit on 21 April. On 29 September, a marathon took place in Samara to mark the Day of Older Persons. Nizhny Novgorod hosted the marathon online at корзинадоброты.рф, the project’s official website, from 15 August to 15 October. The Nizhny Novgorod Eparchy also supported the event.