Kazan, 12 April 2023 – X5 Group (“X5” or the “Company”, LSE and MOEX ticker: FIVE), a leading Russian food retailer, announces the opening of its first hard discounters under the Chizhik brand in the Republic of Tatarstan. On Wednesday, two new stores opened in the republic’s capital of Kazan on 90B Pobedy Avenue and 18 Belinskogo Street.
The product assortment at each store features approximately 750 SKUs, including over 400 private label items that have already become popular with Chizhik customers. These include Svetaevo, Verner, Shchedry God, Greenola, Axl, Tafo and others.
Chizhik’s business model is based on offering a small but sought-after selection of quality products, as well as on relentless cost discipline and business process optimisation. Thanks to the high share of private labels in its assortment, the retailer only offers products that meet its high standards of quality and charges fair prices and markups. Chizhik is committed to providing its customers with the opportunity to save smartly by spending less without compromising on quality. Chizhik also stands out for its unique Nado Uspet (“Catch the Price”) zone that highlights the chain’s best deals in household, kitchen, garden goods and other products every week – all in one place.
The prices, assortment, new products, and locations of Chizhik stores are available in the chain’s mobile app for iOS and Android.
The new stores will be supplied from Chizhik’s distribution centre in Kazan, which has enough capacity to serve up to 250 stores in the retail chain.
The Chizhik retail chain has already created more than 150 jobs in the region, with nearly 100 people staffing the distribution centre. The retailer expects to bring the total number of new jobs created for local communities to more than 450 by the end of the year.
The Republic of Tatarstan is the ninth region in the retail chain’s footprint. Chizhik plans to open 45 more stores in Tatarstan and the Chuvash Republic before the end of the year, bringing new Chizhik stores to Kazan, Yoshkar-Ola, Cheboksary and Naberezhnye Chelny.
At the end of 2022, Chizhik had more than 500 stores across eight regions of Russia. In 2023, the retail chain plans to press ahead with its rapid expansion by doubling the number of store openings and new regions of operation.