Voronezh, 2 June 2022 – X5 Group (“X5” or the “Company”, LSE and MOEX ticker: FIVE), a leading Russian food retailer, announces the opening of the first hard discounters under its Chizhik brand in the Voronezh Region. Two stores of the retail chain opened on Thursday at 24B Koltsovskaya St. in Voronezh and 8 Lenina St. in Semiluki.
Chizhik hard discounters have an average selling space of around 270 sq m. Their pricing policy is based on a significantly more affordable food basket compared to the market average and is built around the motto “low price every day”, meaning that the chain maintains consistently low prices for the entire product range without promos or discounts. The store’s visual design embodies simplicity and incorporates modern trends with its wide passages, easily readable price tags, and products offered in boxes and pallets.
Chizhik prioritises product quality and pays special attention to product ingredients. In line with that approach, the retail chain is meticulous about selecting suppliers and conducts lab tests and tasting events to control the quality and safety of the products that go on store shelves.
The Chizhik product range comprises around 800 SKUs, including 300 private labels that have already proven popular among customers. These include brands such as Svetaevo, Verner, Shchedry God, Greenola, Grand Menu, Axl, tafo and others.
The chain’s expansion into the Voronezh Region was preceded by the opening of its first distribution centre (DC) in the area. The 12,000 sq m facility receives shipments from over 200 suppliers. The launch of the DC to support regional operations is in line with the chain’s development model, which is aimed at expanding into the Russian regions.
Chizhik stores currently operate in Moscow and the Moscow Region, as well as in the Tver, Tula, Vladimir and Nizhny Novgorod regions. In 2021, the chain opened 72 stores, with more than 300 new discounters planned to open in 2022.