History

X5 Retail Group N.V.’s history is the history of the dynamic development of two leading Russian retail chains - Pyaterochka and Perekrestok.

1995

• Perekrestok is founded by the Alfa Group consortium

1998

• Perekrestok operates a chain of 20 supermarkets
• Perekrestok acquires its first wholesale distribution center

1999

• Pyaterochka chain is founded by Andrey Rogachev and Alexander Girda
• Pyaterochka opens 16 stores in St. Petersburg

2001

• Pyaterochka enters Moscow market

2002

• Perekrestok opens its first hypermarket
• Perekrestok starts its expansion in the regions
• Pyaterochka launches franchise operations
• Private label items are introduced to the assortment

2003

• Templeton Investments acquires 7.7 percent stake in Perekrestok
• Perekrestok opens 75th store
• Perekrestok acquires SPAR chain in Ukraine
• Pyaterochka opens the largest distribution center in North-West of Russia

2004

• Perekrestok purchases “365” chain in Yaroslavl
• Perekrestok opens a deli and salad production facility
• Perekrestok opens 90th store
• Pyaterochka opens 100th store (in both Moscow and St. Petersburg)
• Pyaterochka enters Ukrainian and Kazakh markets

2005

• Pyaterochka completes Initial Public Offering on the London Stock Exchange
• Pyaterochka acquires 18 Kopeika stores in St. Petersburg and 25 Kopeika stores in Moscow

2006

• Merger of Pyaterochka and Perekrestok
• United company changes its name to X5 Retail Group N.V.

2007

• X5 places a bond issue raising 25 billion rubles
• CEO of X5 Retail Group Lev Khasis is elected as a chairman of the board of ACORT (Association of retail companies)
• X5 announces strategic development plan for 5 years
• X5 acquires control of 40 Pyaterochka stores in Chelyabinsk
• X5 opens the first company-owned Pyaterochka convenience store in the Nizhniy Novgorod region
• X5 announces a 9 billion rubles bond placement
• X5 wins Retail Grand Prix award
• X5 leads Russian Top-200 rating
• X5 senior management is named as the “Most Professional Management in Russia” in retail industry
• X5 announces the launch of a new franchising program for convenience stores
• X5 acquires Lipetsk-based Korzinka retail chain
• X5 acquires Strana Gerkulesiya retail chain

2008

• X5 acquires Karusel hypermarket chain
• X5 leads “Best Retail Chain 2007” rating
• X5 begins phased introduction of a SAP-based system
• X5 acquires control over 28 Pyaterochka stores in Perm region
• X5 launches a new supermarket concept under the “Green Perekrestok” brand and opens the first branded store in Rostov-on-Don
• X5 begins roll-out of soft discount stores in the South of Russia
• X5 wins annual nationwide “IT Leader” award in retail nomination
• Institutional Investor names X5 Retail Group CEO Lev Khasis as the best manager in the Russian consumer sector
• S&P affirms X5’s BB- credit rating with Stable outlook
• X5 and System Analysis Institute of the Russian Academy of Sciences sign an agreement on scientific research and cooperation
• MOODY’S affirms X5’s B1 credit rating
• X5 wins the Retail Grand Prix Award
• X5 executives are ranked among Russia’s most professional managers for the second consecutive year
• X5 supports its customers by restraining inflation on the shelves
• X5 wins the TOP 100 Russian retail rating
• X5 reduces prices for 30% of product range in all Perekrestok supermarkets
• X5 is named “Company of the Year” in Retail sector
• X5 wins Grand Prix Award for investor relations
• X5 receives 7bn rubles loan from VTB
• X5 becomes the first company in Russia to comply with international auditing standards
• X5 opens the first store for the handicapped people
• X5 reduces deferral of payments period for suppliers of domestic non-branded agricultural products
• X5 signs a partnership agreement with А5 Pharmacy Chain
• X5 acquires Pyaterochka franchisee chain in Rostov region

2009

• X5 and VTB agree on increasing Company’s credit facility to 9bn rubles
• X5 completes hypermarkets rebranding
• X5 opens Karusel hypermarkets in Moscow
• X5 opens the first premium-class supermarket “Green Perekrestok” in Moscow
• Pyaterochka announces the lowest prices on the market strategy
• X5 unifies entertainment and electronic offerings under SMARTMEDIA brand
• Perekrestok Club expands in the regions
• Russia’s Prime-Minister visits Perekrestok store
• X5 opens its first non-food distribution center
• X5 wins the Retail Grand Prix Award
• X5 and car retailer “Nezavisimost” sign a cooperation agreement
• X5 creates a platform for development of e-commerce
• X5 and Citibank sign an agreement to issue co-branded cards
• X5 acquires Paterson supermarket chain
• X5 and Sberbank reach the agreement on a committed credit line
• X5 becomes the company of the year in retail sector
• X5 fully redeems Paterson bonds
• X5 gains the right to join Institute of Quality Assurance (IQA)

2010

• X5 acquires Kopeyka discounter chain
• X5 launches a new quality control program
• Perekrestok and Alfa-Insurance launch a new property insurance product
• Х5 and Romir open a unique laboratory for food products testing
• Х5 introduces a new Cash-and-Carry store format – Pyaterochka Maxi
• Perekrestok Club, S7 Airlines and Transaero Airlines sign a partnership agreement
• CEO of X5 Retail Group Lev Khasis wins the award “Retail person 2010”
• X5 launches “Green Perekrestok” application for iPhone
• X5 acquires Ostrov retail chain
• X5 and Sberbank sign a credit agreement
• X5 is named as the best employer of the year
• Perekrestok reduces prices for 25% of assortment
• X5 completes rebranding of Paterson
• X5 launches the program “Open your own Pyaterochka”
• X5 establishes mobile virtual network operator “Allo”
• X5 gains operational control of Perekrestok Express convenience stores with additional 20% equity interest
• X5 launches a new loyalty program “Magic card” for Karusel customers
• X5 becomes a prize winner of Best Retail Top Awards
• CEO of X5 Retail Group Lev Khasis is named as a “Person of the Year”
• S&P upgrades Х5’s rating to stable
• X5 successfully completes pilot launch of SAP for Retail in Nizhniy Novgorod and begins roll-out to other regions
• X5 opens 1000th Pyaterochka store

2011

• Lev Khasis steps down as CEO after five successful years with X5 to pursue personal projects, Andrei Gusev is nominated as new CEO
• X5 launches loyalty program “Special relations” in Green Perekrestok stores
• X5 enters Kareliya, Bryansk, Ivanovo and Smolensk regions
• X5, RUSNANO and Sitronics launch “Shop of the future” project
• X5 acquires 8.45% stake in A5 pharmacy chain
• X5 Retail Group sells “IT Business LLC”
• X5 converts its remaining 400 mln USD-denominated debt to Rubles

2012

• Pyaterochka enters Kirov region
• X5 launches E5.RU online store
• X5 suspends Karusel loyalty programme “Magic Card”
• Perekrestok starts to support animal shelters
• Perekrestok enters Perm region
• X5 Retail Group Appoints Frank Michael Mros as Soft Discounter Format Director
• X5 rebrands Pyaterochka-Maxi stores to Karusel
• E5.RU joins Perekrestok Club loyalty programme