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History

X5 Retail Group N.V.’s history is the history of the dynamic development of two leading Russian retail chains - Pyaterochka and Perekrestok.

1995

  • Perekrestok is founded by the Alfa Group consortium

1998

  • Perekrestok operates a chain of 20 supermarkets
  • Perekrestok acquires its first wholesale distribution center

1999

  • Pyaterochka chain is founded by Andrey Rogachev and Alexander Girda
  • Pyaterochka opens 16 stores in St. Petersburg

2001

  • Pyaterochka enters Moscow market

2002

  • Perekrestok opens its first hypermarket
  • Perekrestok starts its expansion in the regions
  • Pyaterochka launches franchise operations
  • Private label items are introduced to the assortment

2003

  • Templeton Investments acquires 7.7 percent stake in Perekrestok
  • Perekrestok opens 75th store
  • Perekrestok acquires SPAR chain in Ukraine
  • Pyaterochka opens the largest distribution center in North-West of Russia

2004

  • Perekrestok purchases “365” chain in Yaroslavl
  • Perekrestok opens a delicacies and salad production facility
  • Perekrestok opens 90th store
  • Pyaterochka opens 100th store (in both Moscow and St. Petersburg)

2005

  • Pyaterochka completes Initial Public Offering on the London Stock Exchange
  • Pyaterochka acquires 18 Kopeika stores in St. Petersburg and 25 Kopeika stores in Moscow

2006

  • Merger of Pyaterochka and Perekrestok
  • United company changes its name to X5 Retail Group N.V.

2007

  • X5 places a bond issue raising 25 billion rubles
  • CEO of X5 Retail Group Lev Khasis is elected as a chairman of the board of ACORT (Association of retail companies)
  • X5 announces strategic development plan for 5 years
  • X5 acquires control of 40 Pyaterochka stores in Chelyabinsk
  • X5 opens the first company-owned Pyaterochka in the Nizhniy Novgorod region
  • X5 announces a 9 billion rubles bond placement
  • X5 wins Retail Grand Prix award
  • X5 leads Russian Top-200 rating
  • X5 senior management is named as the “Most Professional Management in Russia” in retail industry
  • X5 announces the launch of a new franchising program for convenience stores
  • X5 acquires Lipetsk-based Korzinka retail chain
  • X5 acquires Strana Gerkulesiya retail chain

2008

  • X5 acquires Karusel chain
  • X5 leads “Best Retail Chain 2007” rating
  • X5 begins phased introduction of a SAP-based system
  • X5 acquires control over 28 Pyaterochka stores in Perm region
  • X5 launches a new supermarket concept under the “Green Perekrestok” brand and opens the first branded store in Rostov-on-Don
  • X5 begins roll-out of Pyaterochka stores in the South of Russia
  • X5 wins annual nationwide “IT Leader” award in retail nomination
  • Institutional Investor names X5 Retail Group CEO Lev Khasis as the best manager in the Russian consumer sector
  • S&P affirms X5’s BB- credit rating with Stable outlook
  • X5 and System Analysis Institute of the Russian Academy of Sciences sign an agreement on scientific research and cooperation
  • MOODY’S affirms X5’s B1 credit rating
  • X5 wins the Retail Grand Prix Award
  • X5 executives are ranked among Russia’s most professional managers for the second consecutive year
  • X5 supports its customers by restraining inflation on the shelves
  • X5 wins the TOP 100 Russian retail rating
  • X5 reduces prices for 30% of product range in all Perekrestok stores
  • X5 is named “Company of the Year” in Retail sector
  • X5 wins Grand Prix Award for investor relations
  • X5 receives 7bn rubles loan from VTB
  • X5 becomes the first company in Russia to comply with international auditing standards
  • X5 opens the first store for the handicapped people
  • X5 reduces deferral of payments period for suppliers of domestic non-branded agricultural products
  • X5 signs a partnership agreement with А5 Pharmacy Chain
  • X5 acquires Pyaterochka franchisee chain in Rostov region

2009

  • X5 and VTB agree on increasing Company’s credit facility to 9bn rubles
  • X5 completes rebranding of hypermarhets after acquisition
  • X5 opens Karusel hypermarkets in Moscow
  • X5 opens the first premium-class supermarket “Green Perekrestok” in Moscow
  • Pyaterochka announces the lowest prices on the market strategy
  • X5 unifies entertainment and electronic offerings under SMARTMEDIA brand
  • Perekrestok Club expands in the regions
  • Russia’s Prime-Minister visits Perekrestok store
  • X5 opens its first non-food distribution center
  • X5 wins the Retail Grand Prix Award
  • X5 and car retailer “Nezavisimost” sign a cooperation agreement
  • X5 creates a platform for development of e-commerce
  • X5 and Citibank sign an agreement to issue co-branded cards
  • X5 acquires Paterson supermarket chain
  • X5 and Sberbank reach the agreement on a committed credit line
  • X5 becomes the company of the year in retail sector
  • X5 fully redeems Paterson bonds
  • X5 gains the right to join Institute of Quality Assurance (IQA)

2010

  • X5 acquires Kopeyka discounter chain
  • X5 launches a new quality control program
  • Perekrestok and Alfa-Insurance launch a new property insurance product
  • Х5 and Romir open a unique laboratory for food products testing
  • Х5 introduces a new Cash-and-Carry store format – Pyaterochka Maxi
  • Perekrestok Club, S7 Airlines and Transaero Airlines sign a partnership agreement
  • CEO of X5 Retail Group Lev Khasis wins the award “Retail person 2010”
  • X5 launches “Green Perekrestok” application for iPhone
  • X5 acquires Ostrov retail chain
  • X5 and Sberbank sign a credit agreement
  • X5 is named as the best employer of the year
  • Perekrestok reduces prices for 25% of assortment
  • X5 completes rebranding of Paterson
  • X5 launches the program “Open your own Pyaterochka”
  • X5 establishes mobile virtual network operator “Allo”
  • X5 gains operational control of Perekrestok Express convenience stores with additional 20% equity interest
  • X5 launches a new loyalty program “Magic card” for Karusel customers
  • X5 becomes a prize winner of Best Retail Top Awards
  • CEO of X5 Retail Group Lev Khasis is named as a “Person of the Year”
  • S&P upgrades Х5’s rating to stable
  • X5 successfully completes pilot launch of SAP for Retail in Nizhniy Novgorod and begins roll-out to other regions
  • X5 opens 1000th Pyaterochka store

2011

  • Lev Khasis steps down as CEO after five successful years with X5 to pursue personal projects, Andrei Gusev is nominated as new CEO
  • X5 launches loyalty program “Special relations” in Green Perekrestok stores
  • X5 enters Kareliya, Bryansk, Ivanovo and Smolensk regions
  • X5, RUSNANO and Sitronics launch “Shop of the future” project
  • X5 acquires 8.45% stake in A5 pharmacy chain
  • X5 Retail Group sells “IT Business LLC”
  • X5 converts its remaining 400 mln USD-denominated debt to Rubles

2012

  • Pyaterochka enters Kirov region
  • X5 launches E5.RU online store
  • X5 suspends Karusel loyalty programme “Magic Card”
  • Perekrestok starts to support animal shelters
  • Perekrestok enters Perm region
  • X5 rebrands Pyaterochka-Maxi stores to Karusel
  • E5.RU joins Perekrestok Club loyalty programme
 
 
 
   
 
 
Corporate Center:
28 Srednyaya Kalitnikovskaya str., bld.4, Moscow, 109029, Russia
 
 | Tel.: +7 (495) 662 88 88, 789 95 95, Fax: +7 (495) 662 88 88, ext. 61-145