12 December 2022

X5 relaunches X5 Card with expanded benefits

Moscow, 12 December 2022 – X5 Bank financial services and the Paket by X5 subscription service have launched a new version of X5 Card with increased cashback. The card will offer customers access to a wide range of banking services and benefits through the X5 Club loyalty programme and Paket by X5, as X5 works to deliver great products at even better prices.

X5 Card holders will now have the opportunity to earn ten times more bonus points when shopping at X5’s Pyaterochka and Perekrestok stores. This includes 5% cashback on every purchase[1], 50% on freshly brewed tea or coffee[2], 20% on bakery items and up to 20% on ready-to-eat foods, as well as 1% cashback in the form of X5 Club points for purchases made elsewhere.

X5 Card is deeply integrated with the new X5 Club loyalty programme, which customers can join at any time. Customers can view their current points balance in the Pyaterochka or Perekrestok mobile apps or in their Х5 Club personal account.

Customers can register for an Х5 Club debit or credit card free of charge. The latter offers additional 2.5% cashback on purchases at X5’s retail chains (subject to a minimum total purchase amount of RUB 15,000 per month), which brings the total cashback on purchases made at Pyaterochka and Perekrestok stores to 7.5%.

The X5 Card can be obtained at X5 Bank’s point-of-sale (POS) locations (available at approximately 100 Pyaterochka and Perekrestok stores), as well as through the retail chain websites (courier delivery is available to most destinations in Russia) or the X5 Bank website, which provides customers with the full information know about the card’s terms and benefits.

In 2023, X5 Bank plans to expand its presence at the retail chains incrementally. In addition, a major X5 Card promo campaign will be rolled out across approximately 7,000 Pyaterochka and Perekrestok stores at the end of 2022. Customers will receive marketing materials with QR codes that will enable them to order an X5 Card using their mobile phone.

The X5 Card can be topped up via the Faster Payments System (FPS), as well as through an ATM or from any bank card.

[1] except for promo offers

[2] one drink per day