Sergiyev Posad, 27 April 2018 – X5 Retail Group N.V. ("X5" or the "Company"), a leading Russian food retailer (LSE and MOEX ticker: "FIVE"), announces the opening of its first new concept Karusel hypermarket.
The new hypermarket, located in the Moscow region’s Sergiyev Posad (29 Vifanskaya St.) boasts a sales floor of more than 4,000 sq m. The store offers 20,500 SKUs, with about 20% of the mix sourced locally from the Moscow region. This is the 14th Karusel hypermarket in the Moscow region. With its launch, 184 new jobs were created.
Karusel’s new concept was developed with an updated value proposition, as well as revised product offering and pricing strategies. The new concept has fundamentally revamped the corporate style and interior design of the format.
The new concept focuses specifically on shopping space layout. The navigation system guides buyers across various departments and product categories for quick and easy planning of both the route and the shopping list, with shelves displaying bargain prices, as well as special product offerings such as the best new arrivals, farmer and local produce, healthy food items and much more.
For a more comfortable shopping experience, there is an in-store café for visitors to enjoy a short gastronomic break. In addition, the new concept offers an expanded range of in-house production, which will vary for each hypermarket depending on local demand. The Karusel hypermarket in Sergiyev Posad offers 200 items produced in-house, including handmade desserts (marshmallow souffle, éclairs, muffins, tarts) and hot bread baked every hour. Self-service checkouts are available to save time.
To enhance product quality, the Company invested in creating a full-fledged Cold Chain. The new hypermarket is equipped with four temperature circuits to accommodate product categories requiring special temperatures (meat, fish, vegetables, fruits, in-house products).