Moscow, 10 December 2018– X5 Retail Group ("X5" or the "Company"), a leading Russian food retailer (LSE and MOEX ticker: FIVE), and Rus Food Foundation, Russia’s first food bank, announce the results of the city-wide Basket of Kindness food marathon in Moscow, which collected donations for low-income seniors living in rural areas ahead of the New Year’s holiday. The initiative collected 25 tonnes of food at 239 Perekrestok stores and 3 Karusel hypermarkets in Moscow. In the coming days, volunteers and social workers will deliver 4,098 food baskets to seniors in need across small settlements, villages and towns in the Moscow, Tula, Tver, Vladimir, Kaluga, Bryansk and Orel regions.
The Moscow food marathon was the fifth and last city-wide event this year. It involved 500 volunteers and was run in partnership with Procter & Gamble; the household chemicals producer donated three tonnes of laundry detergent as part of the food drive.
Earlier this year, X5 and Rus Food Foundation held four other city-wide food marathons in the Russian cities of Kazan, Yekaterinburg, Samara and Nizhny Novgorod (which hosted an online food marathon).
The first food marathon of 2018 was held on 3 March in Kazan, raising over 13 tonnes of food donations. On 21 April, Yekaterinburg followed suit, with about 11 tonnes of food donated by the city’s residents. On 29 September, the marathon moved to Samara, where it collected over seven tonnes of food. Nizhny Novgorod hosted an online food marathon at the project’s official website корзинадоброты.рф from 15 August to 15 October, with nearly nine tonnes of food collected for 1,400 seniors in need.
The Basket of Kindness project collected over 95 tonnes of food in 2018, including six tonnes donated online through корзинадоброты.рф. Compared with 2017, food donations have increased by nearly 25%.