Moscow, 14 March 2018 – X5 Retail Group N.V. ("X5" or the "Company"), a leading Russian food retailer (LSE and MOEX ticker: "FIVE"), Tinkoff Bank and the Masterсard announce the launch of the Tinkoff–Pereskrestok World Mastercard debit and credit cards. These cards, offered across Russia, provide benefits to customers making purchases at Perekrestok stores or online at perekrestok.ru*.
The Tinkoff–Perekrestok card will allow its holders to collect bonus points that may be used to pay for purchases at Perekrestok stores or online, with every 10 points equivalent to RUB 1. Purchases made in Perekrestok stores and online at perekrestok.ru will earn the cardholders more points. For every RUB 10 spent with the supermarket chain, a customer will have 3 bonus points added to his or her debit card and 5 points added to his or her credit card. For every RUB 10 spent at perekrestok.ru, the cards will accrue 4 and 6 points, respectively. On top of that, the card offers free delivery for all orders placed at perekrestok.ru in the first three months after the card is activated.
"This new co-branded product will help expand the pool of our partner banks, while also attracting new customers to our stores and offering them more favourable purchasing terms," Dmitry Medvedev, Head of Marketing at Perekrestok, commented. "To maximise their benefits and points, our customers will need to make online purchases at perekrestok.ru. We are planning to extend the online supermarket’s coverage area to the Moscow region and St Petersburg shortly."
"We are happy to announce the launch of our new co-branded Tinkoff–Perekrestok debit and credit cards issued in partnership with the Perekrestok retail chain and Mastercard. Focusing on Perekrestok customers as the primary target audience, these cards offer multiple benefits. They include up to 8,000 bonus points awarded upfront, as well as points given for purchases at stores, gas stations, pharmacies and restaurants, interest accrued on account balance, free cash withdrawals worldwide and many others, making daily purchases more beneficial and convenient," commented Alexander Bro, Head of Partnership and Loyalty Programmes at Tinkoff Bank.
"The market is developing rapidly and today customers expect products and services to meet their needs. Co-branding products are not an exception. Partnerships with large chains and service-providers enable us to take into account the interests of different target audiences and allow them to pay for goods and services in the most convenient, quick and safe way, while at the same time benefiting from additional bonuses," noted Ivan Isaenko, Market Development Director at Mastercard.
No service fees are charged on Tinkoff–Perekrestok debit cards. Cardholders will be able to withdraw cash worldwide with no fees, and can top up their cards at over 300,000 points across Russia. Tinkoff Bank’s clients may simultaneously use both debit and credit cards, with all points earned for purchases being accrued to a single bonus account.
All Tinkoff–Perekrestok cards support contactless payments, including through Android Pay, Apple Pay and Samsung Pay.
*Valid for Moscow and some cities in the Moscow Region