18 June 2014

Perekrestok – Choose the Best


​​Perekrestok – Choose the Best

Moscow, 18 June 2014

X5 Retail Group N.V., (“X5” or the “Company”), a leading Russian food retailer, announced today a new brand positioning initiative (the “Initiative”) for Perekrestok the Company’s supermarket chain. The Initiative is focused on repositioning the standard “Blue” Perekeresok and the premium “Green” Perekresok as a unified concept under a single brand. X5 plans to open the first Perekrestok store based on the new concept in Moscow in the fall of 2014.