Novosibirsk, 21 October 2019 – X5 Retail Group ("X5" or the "Company"), a leading Russian food retailer (LSE and MOEX ticker: "FIVE"), and Foodbankrus announce the results of the citywide Basket of Kindness food drive held in Novosibirsk to help collect food donations for senior citizens. 95 Pyaterochka stores collected over three tonnes of alimentary donations used to prepare some 530 food parcels for people in need.
More than 170 volunteers from Foodbankrus and approximately 100 employees of Pyaterochka took part in organising and running the initiative. They have already started to distribute the food packages to senior citizens in need across the Novosibirsk Region, with 530 pensioners from the towns and villages of the Kolyvansky, Kochenyovsky, Kochkovsky, Maslyaninsky, Moshkovsky, Novosibirsky, Toguchinsky and Cherepanovsky districts of the Novosibirsk Region already selected to receive the packages.
X5 Retail Group has agreed to pay all organisational costs for the initiative, including infrastructure costs, logistics and other expenses.
In 2018, X5 and Foodbankrus decided to run the Basket of Kindness project in the form of citywide food marathons. Last year, the initiative was supported by nearly all stores from across X5’s retail chains operating in the participating cities (Kazan, Yekaterinburg, Samara, Nizhny Novgorod and Moscow). The new format has already proven its success, with five drives collecting some 65 tonnes of food aid last year. This year saw similar drives take place in Rostov-on-Don and Moscow, and online at корзинадоброты.рф, helping to collect over 34 tonnes of food donations.