Moscow, 25 January 2019 – X5 Retail Group (“X5” or the “Company”), a leading Russian food retailer (LSE and MOEX ticker: FIVE), announces that total discounts for pensioners shopping at Pyaterochka, Perekrestok and Karusel stores in 2018 amounted to RUB 10.8 billion. Over the year, pensioners made over 447 million purchases at X5 stores. Stores in Moscow and the Moscow region, as well as those in the Northwestern, Volga-Vyatka, Urals and Central Black Earth regions, saw the most traffic.
X5 has offered pensioner discounts for several years. At Pyaterochka, senior citizens can get a 5% discount during the first half of the day and double that on Mondays. Perekrestok stores offer a 10% discount from 09:00 am to 01:00 pm on weekdays, while Karusel gives a 5% discount from its opening hour to 01:00 pm.
In 2019, X5 and the Pension Fund of the Russian Federation plan to pilot electronic social cards, which will have unique QR codes providing information on the holder’s status and the social benefits he or she is entitled to. X5 intends to implement a scanner that will use the QR code to render discounts and personalised offers to pensioners and pre-retirement customers.
X5 Retail Group also supports shoppers with children and parents-to-be, offering special discounts and additional points for purchases. As part of Family Club, a Perekrestok loyalty programme launched in August 2018, customers have already saved some RUB 14.3 million by getting 10% off all purchases in excess of RUB 3,000 on weekends. In addition, when buying personal hygiene products, toys, and baby food, members of the programme earn 3x, 5x, and 7x the points that they normally would, respectively. With privileges like that, parents can cut down on their spending when shopping at Perekrestok.
Since the end of 2017, Pyaterochka has also been running a separate loyalty programme called Kids Club, offering soon-to-be and new parents with children aged from 0 to 10 years a variety of opportunities to spend less on shopping using additional loyalty points and accessing promo campaigns run by the club’s partners. In 2018, the programme helped customers save around RUB 349 million.