29 January 2021

McDonald’s and Pyaterochka set up the first in-store fast food restaurant

Moscow, 29 January 2021 – X5 Retail Group, a leading Russian food retailer, and McDonald’s announce an update on their pilot project to open fast food outlets in the Group’s stores and the launch of the first McDonald’s in a Pyaterochka store in Moscow at 9 Volotskoy Lane. The restaurant can be accessed both from the street and from inside the store. It also has a drive-thru option for customers in motor vehicles and offers a delivery service.

The new McDonald’s facility of more than 220 sqm is equipped with a standard kitchen featuring a Made-for-You system to prepare food only after it has been ordered for delivery, takeaway or eat-in. In addition, visitors can order drinks and desserts at the McCafé or the drive-thru. The restaurant employs over 70 people.

Both X5 and McDonald’s implement the highest standards of safety and quality: all employees wear masks and gloves and have their temperature checked every four hours, all surfaces are regularly disinfected, and the kitchen itself is equipped with 24-hour UV disinfection lighting.

“We strive to offer our customers everything they need – and a little bit more. Our partnership with McDonald’s – Russia’s most popular fast-food chain according to Romir – will make Pyaterochka the neighbourhood’s centre of gravity, especially for young people, and a one-stop shop where people can both buy groceries and household goods and have a quick bite to eat,” said Sergei Goncharov, General Director of Pyaterochka.

“McDonald’s cooperates with leading Russian companies from various industries. Partnering with Pyaterochka, the largest proximity store chain in the Russian food retail market, is another important step for our business. We aim to take the lead in building new customer experiences and best service offerings together with our partners while driving McDonald’s further growth in Russia by leveraging diverse innovation formats,” said Karina Pogosova, Senior Vice President of Development, IT and Franchising at McDonald’s Russia.

This is the third in-store McDonald’s launched in cooperation with X5 Retail Group after two openings in Perekrestok supermarkets in Khimki and Domodedovo last year. The development of new formats enables McDonald’s and X5 to assess potential synergies that could boost traffic, foster loyalty to both brands and facilitate the study of new consumer habits for further cooperation. In 2021, the partners plan to open several more fast food outlets in Pyaterochka stores.