​Innovative SAP HANA platform allows X5 to enhance customer proposition​

Moscow, 31 August 2015

X5 Retail Group, a leading Russian food retailer (LSE ticker: “FIVE”), and SAP, one of the global market leaders for enterprise application software, have signed a contract to implement a high-performance platform for the storage and processing of SAP HANA data based on the SAP HANA Enterprise Cloud environment. This will allow X5 to analyze information about billions of purchases made across the retail chain, to plan product lines, forecast demand, accommodate changes in consumer demand and carry out tailored marketing campaigns aimed at any of the Group’s target customer segments.