Moscow, 28 September 2018 – X5 Retail Group, a leading Russian food retailer, announces further expansion in the Siberian Federal District and the opening of the first Pyaterochka chain store in Gorno-Altaysk, the capital and the only city of the Altai Republic.
Expanding the reach of its business into locations with less than 100,000 residents, X5 follows its strategy and invests in the quality of life in Russia. Over 45% of all Pyaterochka stores are located in cities and towns with a population of below 100,000 people.
The newly opened store offers over 5,000 SKUs, some of which are sourced locally in Siberia. In particular, Pyaterochka in Gorno-Altaysk will feature products from the Novosibirsk, Omsk, and Kemerovo Regions, as well as from the Altai Territory. Customers will be able to distinguish local products by the special "Made in Altai" shelf stoppers.
By the end of the year, X5 plans to open two more stores in the Republic of Altai – one more in Gorno-Altaysk and one in Mayma, which in total will create 30 jobs.
Pyaterochka started its operations in the Siberian Federal District in August 2016, when the first stores were opened in Novosibirsk. As at 30 June 2018, a total of 374 stores were up and running in the Novosibirsk, Kemerovo and Omsk Regions and in the Altai Territory. The Novosibirsk distribution centre that was opened in September 2017 brought a new impetus to the Company’s development in Siberia.