Samara, 18 April 2023 – X5 Group (“X5” or the “Company”, LSE and MOEX ticker: FIVE), a leading Russian food retailer, announces the opening of its first hard discounters under the Chizhik brand in the Samara Region. On Tuesday, the Company opened two stores in Samara, on 4 Georgiya Dmitrova Street and 17 Sovetskoy Armii Street, and three stores in Togliatti, on 5 40 Let Pobedy Street, 63 Larina Street and 75 Golosova Street.
The product assortment at each store features approximately 750 SKUs, including over 400 private label items that have already become popular with Chizhik customers. These include Svetaevo, Verner, Shchedry God, Greenola, Axl, Tafo, and others.
Chizhik’s business model is based on offering a small but sought-after selection of high-quality products. The retailer delivers low prices for its customers thanks to business process optimisation and relentless cost discipline, while the large share of private labels in its assortment enable Chizhik to offer only those products that meet its high standards of quality and charge fair prices and markups. Chizhik also stands out for its unique Nado Uspet (“Catch the Price”) zone that highlights the best deals in household, kitchen, gardening supplies and other products – all in one place.
The new stores will be supplied from Chizhik’s distribution centre in Kazan with shipments from both nationwide and local suppliers. By the end of the year, the retailer expects to bring the total number of new jobs created for local communities to approximately 180.
The Samara Region is the 10th region in the retail chain’s footprint. Chizhik plans to open 55 more stores in Samara, Ulyanovsk and Togliatti before the end of the year.
At the end of 2022, Chizhik had more than 500 stores across eight regions of Russia. In 2023, the retail chain plans to press ahead with its rapid expansion by doubling the number of store openings and new regions of operation.