19 April 2022

Chizhik opens first stores in Nizhny Novgorod

Nizhny Novgorod, 19 April 2022 – X5 Group announces the opening of the first hard discounters under the Chizhik brand in Nizhny Novgorod. One of the new Chizhik stores, located at 8 Bazarnaya St., marks the 100th store of the retail chain.

Chizhik hard discounters have an average selling space of around 270 sq m. Their pricing policy is based on a more accessible food basket compared to the market average and is built around the motto “low price every day”, meaning that the retail chain maintains consistently low prices for the entire product range, independent of promos or discounts. The store’s visual design embodies simplicity and incorporates modern trends with its wide passages, large price tags, and products offered in boxes and pallets.

The product range comprises around 800 SKUs, including 300 private labels that have already proven popular among customers. These include brands such as Svetaevo, Verner, Shchedry God, Greenola, Grand Menu, Axl, tafo, and others.

Chizhik prioritises product quality and pays special attention to product ingredients. In line with that approach, the retail chain is meticulous about selecting suppliers, and conducts lab tests and tasting events to control for the quality and safety of products that go on store shelves. The discounter additionally places a strong focus on customer feedback about product quality and the shopping experience. Customers can send their comments through the website or via a chatbot using a QR code located inside the stores.

Chizhik stores currently operate in Moscow and the Moscow Region, Tver, Tula, Vladimir and Nizhny Novgorod. In 2021, the chain opened 72 stores, with more than 300 new discounters planned for 2022.

X5 already operates six Chizhik stores in the Nizhny Novgorod Region, with another 34 stores expected to open in the region by the end of the year.

Chizhik hard discounters in the region are located at:

  • 2A Oktyabrya St., Nizhny Novgorod
  • 20 Sovetskoy Armii St., Nizhny Novgorod
  • 6A Lyukina St., Nizhny Novgorod
  • 1B Chaikovskogo St., Nizhny Novgorod
  • 8 Bazarnaya St., Nizhny Novgorod
  • 28 Chapaeva St., Dzerzhinsk​