RU

History

Х5 Group was founded more than 25 years ago, having evolved from its roots as an entrepreneurial initiative to build a leading Russian retailer in line with international best practices. The first Perekrestok opened in 1995; the first Pyaterochka, in 1999.

Today X5 retains its entrepreneurial roots and is committed to creating value for society and its shareholders by taking its use of technology and its competitiveness to a new level, while remaining the #1 choice in the food market.

1995

Events

  • The first supermarket Perekrestok opened on Angelov Pereulok in Moscow’s Mitino district
1996

Events

  • Perekrestok was the first Russian company to become a member of the Food Business Forum, an international association of food producers and the world’s largest retail chains
1997

Events

  • X5 opened new stores in the Teply Stan, Otradnoye, Severnoye Butovo and Zhulebino districts of the capital. Perekrestok’s product mix quadrupled to hit 10,000 SKUs; daily customer traffic exceeds 27,000 shoppers
1998

Events

  • Perekrestok’s store count reaches 20.
  • Perekrestok opened the distribution centre in the history of Russian retail.
1999

Events

  • The Pyaterochka retail chain was founded.
  • The first Pyaterochka store opened in St Petersburg.
2000

Events

  • By the beginning of the year, Pyaterochka already had 17 stores in St Petersburg.
  • Pyaterochka opened its own professional training and development centre.

Recognition

Pyaterochka ranked first in the Best Chain (North-West) category of the Top 200 Russian Retail nationwide rating

2001

Events

  • Pyaterochka opened its first stores in Moscow.
  • Pyaterochka began construction of an office and logistics centre of around 30,000 sqm (the largest in the North-West of Russia), which enabled the retailer to cut logistics expenses by one third and cut its used space in half.

Recognition

Pyaterochka ranked first in the Best Convenience Store Chain (North-West) category of the Top 200 Russian Retailation wide rating

Pyaterochka was awarded a commendation by the Professional Personnel League of Russia

for Achievements in Human Resources Management

2002

Events

  • Perekrestok opens its first hypermarket.
  • Perekrestok starts expansion into Russia's regions.
  • Pyaterochka starts developing its franchise network.
  • First private labels are introduced.

Recognition

Pyaterochka ranked first in the Best Food Retail Chain category of Top 200 Russian Retail

Perekrestok won an EFFIE Brand of the Year award

2003

Events

  • Templeton Investments acquires a 7.7% stake in Perekrestok.
  • Perekrestok store count reaches 75 stores.
  • Perekrestok acquires the SPAR retail chain.
  • Pyaterochka opens the largest distribution centre in the North-West of Russia.

Recognition

Pyaterochka ranked first in the Rapid Development category of Top 200 Russian Retail

Pyaterochka won the Best Enterprises of Russia competition

Perekrestok received Company of the Year awards in the Mass Consumer Services and Corporate Management categories

2004

Events

  • Perekrestok acquires the 365 retail chain in Yaroslavl.
  • Pyaterochka enters Ukraine's and Kazakhstan's markets.
  • Perekrestok and Pyaterochka store counts reach 90 and 100 stores in Moscow and St Petersburg, respectively.

Recognition

Pyaterochka ranked first in the Largest Discount Store Chains category of Top 200 Russian Retail

Pyaterochka's performance in 2004 put it eighth among the most promising companies worldwide

according to the Retail World international magazine

Pyaterochka was awarded commendation for Investing in the Development of Retail Chains in St Petersburg

(by the City Committee for Economic Development, Industrial Politics and Trade)

Perekrestok won a Darin national award in the Russian Brand category

2005

Events

  • Pyaterochka completes an IPO on the London Stock Exchange.
  • Pyaterochka acquires Kopeyka's 18 stores in St Petersburg and 25 stores in Moscow.
  • Perekrestok takes over the Dalport supermarket chain in St Petersburg and Krasnodar, while its acquisition of four SPAR stores in Kiev (Ukraine) paves the way to the Ukrainian market.

Recognition

Perekrestok received a reputable Company of the Year award

Perekrestok received a Russian Trade Olympus award as the Best National Retail Chain

2006

Events

  • Perekrestok merges with Pyaterochka.
  • The combined company changes its name to X5 Retail Group N.V.
  • The total store count exceeds 600.

Recognition

Pyaterochka ranked first in the Largest Discount Store Chains category

of the Top 200 Russian Retail nationwide rating reviewed annually

Pyaterochka ranked first in the Bashkortostan's Largest Discount Store Chains category of Top 200 Russian Retail

Pyaterochka was named the winner in the Annual Sales Volume Doubled – Volgograd-Samara category of Top 200 Russian Retail

Perekrestok won a Best Retail award for the Best Project in the Supermarket Format

2007

Events

  • X5 places a RUB 34 bn bond issue.
  • The first Pyaterochka store opens in the Nizhny Novgorod Region.
  • X5 acquires Korzinka, a Lipetsk retail chain, as well as the Strana Gerkulesiya chain operating in the Moscow and Tver Regions.
  • X5 enters the Urals market.
  • X5's total store count exceeds 800.

Recognition

X5 Retail Group headed the Top 200 Russia Retail rating as the Largest Food Retailer

X5 Retail Group won a B2BPG Retail Grand Prix in the Social Responsibility category

The award was granted at Retail Director-2007, Russia's largest retail summit

2008

Events

  • X5 acquires the Karusel hypermarket chain (23 operating stores and 3 stores under construction).
  • X5 enters the markets of the Republic of Bashkortostan, Rostov-on-Don, the Perm Territory, and of the Ivanovo, Kostroma, Saratov and Rostov Regions.
  • X5 and the A5 pharmacy chain enter into a partnership agreement.
  • X5 wins the Retail Company of the Year award and is ranked first in the Best Retail Chain 2007 rating.
  • X5's total store count exceeds 1.1 thousand.

Recognition

X5 Retail Group ranked first in the Best Retail Chain 2007 rating

as a Sales Leader in the National Food Retail Leaders category

X5 Retail Group won an annual national IT-Leader award in the Retail category

X5 Retail Group won a B2BPG Retail Grand Prix

in the Retailer of the Year category and was also an award winner in the Social Responsibility category at Retail Director-2008, Russia's largest retail summit

X5 Retail Group headed the Top 100 in Russian Retail 2007

as the Best FMCG Retailer. The award ceremony was held at Russian Retail, the XI Summit of Retail Owners

X5 Retail Group was named the Company of the Year in Retail by Company, a busine​ss weekly published by Rodionov Publishing House

X5 Retail Group received the Grand Prix for Best Overall Investor Relations (small and mid cap) at 2008

IR Magazine Russia & CIS Awards Ceremony. X5 Retail Group also ranked first in the Most Progress in IR category

For a second year running, X5's legal team won Russia's Best Legal Department Awards established by the Legal Insight magazine

The third annual rating conducted by Interbrand Zintzmeyer & Lux AG and BusinessWeek Russia

listed Pyaterochka among Top 10 most valuable Russian brands for a third year running

2010

Events

  • X5 acquires the Kopeyka discounter chain and the Ostrov retail chain.
  • The first Pyaterochka store opens in the Tambov Region.
  • Pyaterochka opens its 1,000th store in Russia.
  • X5's total store count exceeds 2.4 thousand.

Recognition

X5 Retail Group won the Best Company for Working Mothers competition in the Innovations category

Pyaterochka received a Russian Brand No. 1 award established by RBC Group in the Retail Chain category

X5 Retail Group won a Consumer Rights 2010 Annual Award

in the Private Label category, its quality control system for private label goods recognised as the best

X5 Retail Group won awards of the 9th Annual Russian Retail Forum organised by the Adam Smith Institute

in three categories: Retailer of the Year, Advertising Campaign of the Year and Corporate Social Responsibility

Lev Khasis, X5 Retail Group CEO, was awarded the Grand Prix of the international Person of the Year 2009

award established by RBC Group, and the Glory of the Motherland decoration

X5 won a Best Retail TOP award as the Fastest Growing FMCG Hypermarket Retailer of 2009 and in the FMCG M&As category

X5 Retail Group was named the Company of the Year 2009, an award established by RBC Group, in the Retail Chain category

2012

Events

  • Pyaterochka opens its first stores in the Kirov and Vologda Regions, as well as in the Republic of Bashkortostan.
  • Perekrestok launches its first stores in the Perm Territory, Surgut and Astrakhan.
  • X5 opens Karusel hypermarkets in Tambov and Smolensk.
  • X5 launches the E5.RU online store.
  • X5 launches its Store of the Future project in partnership with RUSNANO and RTI Systems.
  • X5's total store count exceeds 3.8 thousand.

Recognition

Pyaterochka won the Golden Brand national franchising prize

as the Franchiser of the Year, being the fastest-growing brand in the business

X5 Retail Group was listed as a Corporate Charity Leader

in the 5th Corporate Charity Leaders annual research for 2012, where Crossroads of Life, a project run by X5 in 2011–2012, deserved a special notice

Е5.RU won the Golden Website all-Russia open contest in the Innovation, Services and Technologies category

E5.RU, designed and launched by X5 Retail Group, won the reputable Online Retail Awards 2012

as the Most Prominent Project of the Year. The award ceremony was held at the IV E-tailing and Multi-Channel Retailing Forum (Online Retail Business Russia) organised by BBCG

2013

Events

  • The Karusel hypermarket chain enters the markets of the Mari El Republic and Tula Region.
  • The first Perekrestok store opens in the Tula Region.
  • X5 enters into a partnership agreement with the Tumen Region.
  • X5's total store count exceeds 4.5 thousand.

Recognition

Stephan DuCharme, X5 Retail Group CEO, was ranked among TOP 1,000 Russian Corporate Executives

by the Kommersant Publishing House

Pyaterochka won a Golden Hermes award as the Best St Petersburg Store

Х5 Retail Group won an annual Business Transparency award in the Food Retail category

X5 is rated first in Greenpeace's Green Supermarket ranking

2014

Events

  • X5 enters into partnership agreements with the governments of the Chelyabinsk and Leningrad Regions, as well as of the Republic of Tatarstan.
  • Pyaterochka enters the markets of the Volgograd Region and Sochi.
  • Voentorg and X5 open the first Voentorg-Pyaterochka co-branded stores.
  • X5's total store count exceeds 5.4 thousand.

Recognition

Stephan DuCharme, X5 Retail Group CEO, was ranked among TOP 1,000 Russian Corporate Executives

by the Kommersant Publishing House

Pyaterochka ranked second in the Top 100 Franchises of Russia – 2014, a ranking compiled by the BeBoss.ru business portal

Pyaterochka was named the winner of a reputable Healthy Eating award for Promoting Healthy Foods in Retail

Perekrestok received a Customer Focus award

for proactive management and development of customer loyalty and customer service programmes in retail

2015

Events

  • X5 acquires 27 stores owned by the Nash and Gurman retail chains in the Republics of Mari El and Chuvashia.
  • X5 takes over 100 stores owned by the SoseDDushka retail chain in Orenburg and the Orenburg Region.
  • X5 acquires 104 stores owned by the Rosinka Group in the Orel, Voronezh, Lipetsk, Kursk and Tambov Regions.
  • X5 acquires a 100% stake in SPAR Retail.
  • Moody’s upgrades X5's credit rating to "Ba3".
  • X5 launches a pilot project to support families in need through the food banking technology.
  • X5's total store count exceeds 6,000.

Recognition

The CEO of X5 Retail Group was ranked among Top 1,000 Russian Corporate Executives

by the Kommersant Publishing House

Turboliada, a sport game played at all Pyaterochka's divisions throughout two summer months was given a Golden Puzzle award

as the best sporting event nation-wide

Perekrestok's new​ website (http://www.perekrestok.ru) has been named Best B2C Website at the Russian Golden Website Awards 2015

Х5 Retail Group's Karusel and Pyaterochka were awarded prizes at the XI Golden Hermes annual contest

held by the St Petersburg Government. The Karusel hypermarket on Bolshevikov Avenue ranked second in the Social Responsibility and Charity category, while Pyaterochka store No. 323 ranked third

Kindness Candy, a national charity project run jointly by X5 Retail Group and the Life Line Fund, was ranked among Top 30 social projects in Russia

by the Best Social Projects in Russia, an annual national initiative

2017

Events

  • Total number of X5 stores exceeds 12,000. This year the landmark stores were a Perekrestok in Moscow (10,000), a Perekrestok in Moscow region (11,000), and a Pyaterochka in the Arkhangelsk region (12,000).
  • X5 launches its online Perekrestok.ru supermarket.
  • X5 opens new distribution centres in Orel, Orenburg, Perm, ​Yekaterinburg, Novosibirsk and Moscow Region.
  • X5 launched a strategic retail partnership programme with the Internet Initiatives Development Fund (IIDF) and Skolkovo Foundation to test early-stage innovative projects.
  • A new COOP-Pyaterochka chain is launched using the facilities of Centrosouyz.
  • Pyaterochka retail chain develops its loyalty program Helping Card (Vyruchai-Karta).
  • Co-branded Mastercard-Perekrestok-Alfa-Bank cards and Visa-Pyaterochka-Post Bank are issued.
  • X5 participates in the development of a new KAMAZ lorry that has been specially adapted for retail businesses.
  • Karusel retail chain tests elements of its new concept, including a new logo.
  • X5 opened a new representative office in Hong-Kong to boost direct imports.

Recognition

X5 Retail Group CEO Igor Shekhterman received Manager of the Year Award from the RBC daily business newspaper

The online service GoCargo wins the Prometheus 2016 award in the Transportation and Shipping category

X5 is recognised by Russian Retail Week Awards

as the most transparent retailer, with Pyaterochka names the Leader of the Year in the Food segment

The Perekrestok-Alfa-Bank card wins the Banking Loyalty Award 2017 and Loyalty Awards Russia 2017

X5 receives two WOW!HR prizes for the contest League of Professional Drivers and project Job Prestige

Perekrestok wins Private Label Awards for its Perekrestok Market brand

in the nomination for Best Private Label in the Middle Price Segment, with Karusel and its Year Round brand getting a prize in the nomination for the Best Private Label in the Economy Segment

X5 received the Best Annual Report in Retail Sector awards from Moscow Exchange