Х5 Group was founded more than 25 years ago, having evolved from its roots as an entrepreneurial initiative to build a leading Russian retailer in line with international best practices. The first Perekrestok opened in 1995; the first Pyaterochka, in 1999.

Today X5 retains its entrepreneurial roots and is committed to creating value for society and its shareholders by taking its use of technology and its competitiveness to a new level, while remaining the #1 choice in the food market.



  • The first supermarket Perekrestok opened on Angelov Pereulok in Moscow’s Mitino district


  • Perekrestok was the first Russian company to become a member of the Food Business Forum, an international association of food producers and the world’s largest retail chains


  • X5 opened new stores in the Teply Stan, Otradnoye, Severnoye Butovo and Zhulebino districts of the capital. Perekrestok’s product mix quadrupled to hit 10,000 SKUs; daily customer traffic exceeds 27,000 shoppers


  • Perekrestok’s store count reaches 20.
  • Perekrestok opened the distribution centre in the history of Russian retail.


  • The Pyaterochka retail chain was founded.
  • The first Pyaterochka store opened in St Petersburg.


  • By the beginning of the year, Pyaterochka already had 17 stores in St Petersburg.
  • Pyaterochka opened its own professional training and development centre.


Pyaterochka ranked first in the Best Chain (North-West) category of the Top 200 Russian Retail nationwide rating



  • Pyaterochka opened its first stores in Moscow.
  • Pyaterochka began construction of an office and logistics centre of around 30,000 sqm (the largest in the North-West of Russia), which enabled the retailer to cut logistics expenses by one third and cut its used space in half.


Pyaterochka ranked first in the Best Convenience Store Chain (North-West) category of the Top 200 Russian Retailation wide rating

Pyaterochka was awarded a commendation by the Professional Personnel League of Russia

for Achievements in Human Resources Management



  • Perekrestok opens its first hypermarket.
  • Perekrestok starts expansion into Russia's regions.
  • Pyaterochka starts developing its franchise network.
  • First private labels are introduced.


Pyaterochka ranked first in the Best Food Retail Chain category of Top 200 Russian Retail

Perekrestok won an EFFIE Brand of the Year award



  • Templeton Investments acquires a 7.7% stake in Perekrestok.
  • Perekrestok store count reaches 75 stores.
  • Perekrestok acquires the SPAR retail chain.
  • Pyaterochka opens the largest distribution centre in the North-West of Russia.


Pyaterochka ranked first in the Rapid Development category of Top 200 Russian Retail

Pyaterochka won the Best Enterprises of Russia competition

Perekrestok received Company of the Year awards in the Mass Consumer Services and Corporate Management categories



  • Perekrestok acquires the 365 retail chain in Yaroslavl.
  • Pyaterochka enters Ukraine's and Kazakhstan's markets.
  • Perekrestok and Pyaterochka store counts reach 90 and 100 stores in Moscow and St Petersburg, respectively.


Pyaterochka ranked first in the Largest Discount Store Chains category of Top 200 Russian Retail

Pyaterochka's performance in 2004 put it eighth among the most promising companies worldwide

according to the Retail World international magazine

Pyaterochka was awarded commendation for Investing in the Development of Retail Chains in St Petersburg

(by the City Committee for Economic Development, Industrial Politics and Trade)

Perekrestok won a Darin national award in the Russian Brand category



  • Pyaterochka completes an IPO on the London Stock Exchange.
  • Pyaterochka acquires Kopeyka's 18 stores in St Petersburg and 25 stores in Moscow.
  • Perekrestok takes over the Dalport supermarket chain in St Petersburg and Krasnodar, while its acquisition of four SPAR stores in Kiev (Ukraine) paves the way to the Ukrainian market.


Perekrestok received a reputable Company of the Year award

Perekrestok received a Russian Trade Olympus award as the Best National Retail Chain



  • Perekrestok merges with Pyaterochka.
  • The combined company changes its name to X5 Retail Group N.V.
  • The total store count exceeds 600.


Pyaterochka ranked first in the Largest Discount Store Chains category

of the Top 200 Russian Retail nationwide rating reviewed annually

Pyaterochka ranked first in the Bashkortostan's Largest Discount Store Chains category of Top 200 Russian Retail

Pyaterochka was named the winner in the Annual Sales Volume Doubled – Volgograd-Samara category of Top 200 Russian Retail

Perekrestok won a Best Retail award for the Best Project in the Supermarket Format



  • X5 places a RUB 34 bn bond issue.
  • The first Pyaterochka store opens in the Nizhny Novgorod Region.
  • X5 acquires Korzinka, a Lipetsk retail chain, as well as the Strana Gerkulesiya chain operating in the Moscow and Tver Regions.
  • X5 enters the Urals market.
  • X5's total store count exceeds 800.


X5 Retail Group headed the Top 200 Russia Retail rating as the Largest Food Retailer

X5 Retail Group won a B2BPG Retail Grand Prix in the Social Responsibility category

The award was granted at Retail Director-2007, Russia's largest retail summit



  • X5 acquires the Karusel hypermarket chain (23 operating stores and 3 stores under construction).
  • X5 enters the markets of the Republic of Bashkortostan, Rostov-on-Don, the Perm Territory, and of the Ivanovo, Kostroma, Saratov and Rostov Regions.
  • X5 and the A5 pharmacy chain enter into a partnership agreement.
  • X5 wins the Retail Company of the Year award and is ranked first in the Best Retail Chain 2007 rating.
  • X5's total store count exceeds 1.1 thousand.


X5 Retail Group ranked first in the Best Retail Chain 2007 rating

as a Sales Leader in the National Food Retail Leaders category

X5 Retail Group won an annual national IT-Leader award in the Retail category

X5 Retail Group won a B2BPG Retail Grand Prix

in the Retailer of the Year category and was also an award winner in the Social Responsibility category at Retail Director-2008, Russia's largest retail summit

X5 Retail Group headed the Top 100 in Russian Retail 2007

as the Best FMCG Retailer. The award ceremony was held at Russian Retail, the XI Summit of Retail Owners

X5 Retail Group was named the Company of the Year in Retail by Company, a busine​ss weekly published by Rodionov Publishing House

X5 Retail Group received the Grand Prix for Best Overall Investor Relations (small and mid cap) at 2008

IR Magazine Russia & CIS Awards Ceremony. X5 Retail Group also ranked first in the Most Progress in IR category

For a second year running, X5's legal team won Russia's Best Legal Department Awards established by the Legal Insight magazine

The third annual rating conducted by Interbrand Zintzmeyer & Lux AG and BusinessWeek Russia

listed Pyaterochka among Top 10 most valuable Russian brands for a third year running



  • X5 acquires the Paterson supermarket chain.
  • X5 opens Karusel hypermarkets in Moscow.
  • The first Perekrestok supermarket opens in Tumen.
  • X5 opens Green Perekrestok, its first premium-class supermarket.
  • X5 opens its first non-food countrywide distribution centre in the Moscow Region.
  • X5's total store count exceeds 1.3 thousand.


X5 was named the Company of the Year

and was also an award winner in the Marketing Company of the Year category (Premier Price Markup).​ The award was established by BBCG

Pyaterochka is named Russia's Number One Brand

in the Retail Chain category

Pyaterochka was named the Most Environmentally Friendly Brand

in an independent research by the Reader’s Digest Publishing House



  • X5 acquires the Kopeyka discounter chain and the Ostrov retail chain.
  • The first Pyaterochka store opens in the Tambov Region.
  • Pyaterochka opens its 1,000th store in Russia.
  • X5's total store count exceeds 2.4 thousand.


X5 Retail Group won the Best Company for Working Mothers competition in the Innovations category

Pyaterochka received a Russian Brand No. 1 award established by RBC Group in the Retail Chain category

X5 Retail Group won a Consumer Rights 2010 Annual Award

in the Private Label category, its quality control system for private label goods recognised as the best

X5 Retail Group won awards of the 9th Annual Russian Retail Forum organised by the Adam Smith Institute

in three categories: Retailer of the Year, Advertising Campaign of the Year and Corporate Social Responsibility

Lev Khasis, X5 Retail Group CEO, was awarded the Grand Prix of the international Person of the Year 2009

award established by RBC Group, and the Glory of the Motherland decoration

X5 won a Best Retail TOP award as the Fastest Growing FMCG Hypermarket Retailer of 2009 and in the FMCG M&As category

X5 Retail Group was named the Company of the Year 2009, an award established by RBC Group, in the Retail Chain category



  • X5 enters the markets of the Bryansk, Ivanovo and Smolensk Regions, as well as of the Republic of Karelia.
  • X5 acquires a 8.45% stake in the A5 pharmacy chain.
  • The first Perekrestok store opens in the Kaluga Region.
  • The first Karusel hypermarket comes on-stream in the Orenburg Region.
  • X5's total store count exceeds 3 thousand.


X5 Retail Group was named the Best Retail Chain 2010 in Infoline Retail Russia Top 100

X5 Retail Group received a Deal of the Year award at the Retail Business Russia 2011 Summit for its acquisition of the Kopeyka retail chain

X5 Retail Group won SAP Quality Awards 2011 in the New Business Application Implementation category

X5 Retail Group received the Time of Innovations – 2011 award in the Best Innovation Project category for its Store of the Future project



  • Pyaterochka opens its first stores in the Kirov and Vologda Regions, as well as in the Republic of Bashkortostan.
  • Perekrestok launches its first stores in the Perm Territory, Surgut and Astrakhan.
  • X5 opens Karusel hypermarkets in Tambov and Smolensk.
  • X5 launches the E5.RU online store.
  • X5 launches its Store of the Future project in partnership with RUSNANO and RTI Systems.
  • X5's total store count exceeds 3.8 thousand.


Pyaterochka won the Golden Brand national franchising prize

as the Franchiser of the Year, being the fastest-growing brand in the business

X5 Retail Group was listed as a Corporate Charity Leader

in the 5th Corporate Charity Leaders annual research for 2012, where Crossroads of Life, a project run by X5 in 2011–2012, deserved a special notice

Е5.RU won the Golden Website all-Russia open contest in the Innovation, Services and Technologies category

E5.RU, designed and launched by X5 Retail Group, won the reputable Online Retail Awards 2012

as the Most Prominent Project of the Year. The award ceremony was held at the IV E-tailing and Multi-Channel Retailing Forum (Online Retail Business Russia) organised by BBCG



  • The Karusel hypermarket chain enters the markets of the Mari El Republic and Tula Region.
  • The first Perekrestok store opens in the Tula Region.
  • X5 enters into a partnership agreement with the Tumen Region.
  • X5's total store count exceeds 4.5 thousand.


Stephan DuCharme, X5 Retail Group CEO, was ranked among TOP 1,000 Russian Corporate Executives

by the Kommersant Publishing House

Pyaterochka won a Golden Hermes award as the Best St Petersburg Store

Х5 Retail Group won an annual Business Transparency award in the Food Retail category

X5 is rated first in Greenpeace's Green Supermarket ranking



  • X5 enters into partnership agreements with the governments of the Chelyabinsk and Leningrad Regions, as well as of the Republic of Tatarstan.
  • Pyaterochka enters the markets of the Volgograd Region and Sochi.
  • X5's total store count exceeds 5.4 thousand.


Stephan DuCharme, X5 Retail Group CEO, was ranked among TOP 1,000 Russian Corporate Executives

by the Kommersant Publishing House

Pyaterochka ranked second in the Top 100 Franchises of Russia – 2014, a ranking compiled by the business portal

Pyaterochka was named the winner of a reputable Healthy Eating award for Promoting Healthy Foods in Retail

Perekrestok received a Customer Focus award

for proactive management and development of customer loyalty and customer service programmes in retail



  • X5 acquires 27 stores owned by the Nash and Gurman retail chains in the Republics of Mari El and Chuvashia.
  • X5 takes over 100 stores owned by the SoseDDushka retail chain in Orenburg and the Orenburg Region.
  • X5 acquires 104 stores owned by the Rosinka Group in the Orel, Voronezh, Lipetsk, Kursk and Tambov Regions.
  • X5 acquires a 100% stake in SPAR Retail.
  • Moody’s upgrades X5's credit rating to "Ba3".
  • X5 launches a pilot project to support families in need through the food banking technology.
  • X5's total store count exceeds 6,000.


The CEO of X5 Retail Group was ranked among Top 1,000 Russian Corporate Executives

by the Kommersant Publishing House

Turboliada, a sport game played at all Pyaterochka's divisions throughout two summer months was given a Golden Puzzle award

as the best sporting event nation-wide

Perekrestok's new​ website ( has been named Best B2C Website at the Russian Golden Website Awards 2015

Х5 Retail Group's Karusel and Pyaterochka were awarded prizes at the XI Golden Hermes annual contest

held by the St Petersburg Government. The Karusel hypermarket on Bolshevikov Avenue ranked second in the Social Responsibility and Charity category, while Pyaterochka store No. 323 ranked third

Kindness Candy, a national charity project run jointly by X5 Retail Group and the Life Line Fund, was ranked among Top 30 social projects in Russia

by the Best Social Projects in Russia, an annual national initiative



  • X5 opens three distribution centres (DCs), including a major logistics facility, in the Moscow region and two DCs in southern Russia (the Republic of Adygeya).
  • Pyaterochka expands into the Siberian Federal District.
  • The Group rolls out GoCargo, an online service for private cargo carriers.
  • A nationwide project is launched to issue co-branded Mastercard-Perekrestok-Alfa-Bank cards.
  • X5 signs an agreement with SIA International Ltd., one of the largest pharmaceutical distributors and owner of the A-MEGA and DA ZDOROV pharmacy brands.
  • Total store count exceeds 9,000.


Pyaterochka CEO Olga Naumova receives an RBC award for Manager of the Year

X5 is recognised by IR Magazine Russia & CIS Awards 2016 for best investor relations among Russian retailers

Pyaterochka wins the Special Achievement in GIS Award



  • Total number of X5 stores exceeds 12,000. This year the landmark stores were a Perekrestok in Moscow (10,000), a Perekrestok in Moscow region (11,000), and a Pyaterochka in the Arkhangelsk region (12,000).
  • X5 launches its online supermarket.
  • X5 opens new distribution centres in Orel, Orenburg, Perm, ​Yekaterinburg, Novosibirsk and Moscow Region.
  • X5 launched a strategic retail partnership programme with the Internet Initiatives Development Fund (IIDF) and Skolkovo Foundation to test early-stage innovative projects.
  • A new COOP-Pyaterochka chain is launched using the facilities of Centrosouyz.
  • Pyaterochka retail chain develops its loyalty program Helping Card (Vyruchai-Karta).
  • Co-branded Mastercard-Perekrestok-Alfa-Bank cards and Visa-Pyaterochka-Post Bank are issued.
  • X5 participates in the development of a new KAMAZ lorry that has been specially adapted for retail businesses.
  • Karusel retail chain tests elements of its new concept, including a new logo.
  • X5 opened a new representative office in Hong-Kong to boost direct imports.


X5 Retail Group CEO Igor Shekhterman received Manager of the Year Award from the RBC daily business newspaper

The online service GoCargo wins the Prometheus 2016 award in the Transportation and Shipping category

X5 is recognised by Russian Retail Week Awards

as the most transparent retailer, with Pyaterochka names the Leader of the Year in the Food segment

The Perekrestok-Alfa-Bank card wins the Banking Loyalty Award 2017 and Loyalty Awards Russia 2017

X5 receives two WOW!HR prizes for the contest League of Professional Drivers and project Job Prestige

Perekrestok wins Private Label Awards for its Perekrestok Market brand

in the nomination for Best Private Label in the Middle Price Segment, with Karusel and its Year Round brand getting a prize in the nomination for the Best Private Label in the Economy Segment

X5 received the Best Annual Report in Retail Sector awards from Moscow Exchange



  • The total store count exceeds 14,000. In 2018, the landmark stores were Pyaterochka in Vladikavkaz (13,000th), Perekrestok dark store in St Petersburg (13,500th) and Karusel in the Kaluga region (14,000th).
  • Distribution centres open in Ufa, Petrozavodsk, Yaroslavl and Saratov.
  • Pyaterochka expands into the Tomsk region and the Republic of Altai.
  • Perekrestok enters the Smolensk, Astrakhan, Novgorod, Kirov and Vologda regions along with the Republic of Karelia and the Udmurtian Republic, while Perekrestok Online launches operations in St Petersburg.
  • The Moscow region's Sergiyev Posad welcomes the first Karusel, which opened under the format's new concept.
  • X5 purchases 99 Polushka stores in Bashkortostan.
  • X5 creates a lab store.
  • X5 and its partners start to build a network of parcel lockers.
  • X5's Global Depositary Receipts start trading on the Moscow Exchange.
  • The Basket of Kindness charity project emerges in a new format, with city-wide food marathons replacing one-off donations in separate stores. The marathons are held in Moscow, Yekaterinburg, Kazan, Samara, together with an online marathon in Nizhny Novgorod.
  • Х5 launches Category Management Academy.
  • X5 signs the biggest ever domestic apple supply contract and agrees with Sad-Gigant to breed new fruit varieties.
  • X5 and the Republic of Tatarstan reach an agreement for cooperation in setting up an IT Competency Centre in Innopolis.  


X5 comes first in RBC's Top 50 Russian Fastest Growing Companies

by revenue and net income, and ranks among IGD's Top 10 Most Profitable European Retailers

Pyaterochka receives Retailer of the Year award in Best Russian Chain Store 2018–2019 category

Online Market Intelligence also named it the food retail brand of choice among Russians

Retail Week Awards in the Biggest Chain category for segment leadership

by revenue, growth rates, organic development performance and LFL sales growth in 2017 (according to InfoLine)

Loyalty Awards Russia in the Best Loyalty Programme category for the Pyaterochka card launched in partnership with Pochta Bank

Over a million cards issued in 2018

Tagline Awards 2018 prize for the best retail app (My Perekrestok)

Prometheus 2018, a Russian Internet award, for корзинадоброты.рф in Community Service category

Best Shared Services Centre 2018 award in the Robotic Automation category

Event of the Year award in the HR Event of the Year category for the League of Professional Drivers 2017 contest

Pyaterochka wins three top positions in LogisticSkills, a nationwide championship, in the Supply Chain Management category

Special award by Truck and Road 2018 for the first logistics training programme, organised in cooperation with METRO and Coca-Cola

Pyaterochka wins 14 awards in Quality Guarantee 2018 competition for Charlize, Fish House, and Global Village private labels

Global Village cranberry drink receives the Russian Seal of Excellence

Private Label Awards in the Best Private Label of Food Products category for Perekrestok's New Ocean

Russia M&A Awards names X5 team of the year in the Russian M&A market



  • X5's total store count exceeds 16,000.
  • X5 Retail Group opens distribution centres in Novosibirsk, Veliky Novgorod, and Zelenodolsk near Kazan.
  • Pyaterochka presents new concept.
  • Pyaterochka enters the Krasnoyarsk Territory and Khakassia.
  • Pyaterochka and Liza Alert, a search and rescue volunteer organisation, launch a joint project to search for missing people.
  • Pyaterochka sends unsold food for use as animal feed.
  • Perekrestok opens its first smart kitchen.
  • Perekrestok introduces experimental large-format supermarkets in St Petersburg, Stary Oskol, and Moscow.
  • opens its third and largest dark store.
  • Click & Collect services started in Karusel hypermarkets in Moscow and St Petersburg.
  • Х5 opens its second lab store for technology testing.
  • X5 installs first self-checkout units in its stores.
  • Number of parcel lockers in stores exceeds 2,000.
  • X5 leases 85 stores previously operated under the Telezhka, Tverskoy Kupets and Volny Kupets brands.
  • X5 and Foodbankrus hold Basket of Kindness citywide food drives in Moscow (twice), Rostov-on-Don, and Novosibirsk. Additional food drive held online at campaign's website корзинадоброты.рф.
  • Х5 Retail Group equips 20 stores with reverse vending machines to collect used plastics for recycling.
  • Х5 approves long-term sustainable development strategy.
  • X5 holds exhibition to showcase Contemporary Art of Retail.


X5 named largest retailer by RIA Rating and receives Best in Russia Award as Retailer of the Year for second time in a row

X5 recognised by Retail Week Awards as Biggest Chain for its market leadership and as most transparent company in food segment

Karusel wins best practice award in Wine category

X5 senior executives named among Russia's Top 1,000 Managers

by Kommersant daily, with Igor Shekhterman, Ekaterina Lobacheva, and Tatiana Krasnoperova earning No. 1 spots as CEO, Director for Legal Affairs, and HR Director in Retail, respectively

Extel/Institutional Investor ranks X5 as Russia's most valuable retailer for investors

X5 tops Best CEO, Best CFO, Best Investor Relations Program, and Best IR Professional lists on Emerging EMEA Executive Team 2019 rankings

HeadHunter names X5 best employer in food retail

the Company receives WOW!HR award in Digital Solutions category for the best New Year's project for employees. Pyaterochka wins in the Team Energy category and takes bronze in the Point of Growth category at InterComm 2019

Pyaterochka recognised as digital leader in terms of procurement at Competitive Procurement Leader Award 2019

Pyaterochka wins 25 awards in Quality Guarantee 2019 competition

for Charlize, Zernitsa, Fish House, LIEBENDORF, Global Village and Krasnaya Tsena private labels, while Verkhovye, X5's exclusive label, is featured on Forbes' best new brands list

Pyaterochka and Perekrestok win Best for Life Design Award 2019 for new store design

Pyaterochka gets Time of Innovations 2019 award for retail's best implementation of innovative solutions at its first store under new concept

Pyaterochka wins seven prizes with one more taken by Perekrestok at Effie Russia Awards 2019

for their achievements in marketing and advertising

SAP Value Award for automation project at Perekrestok's smart kitchen receives Runet Prize in the Economics and Business category

High Turnover award in the Breakthrough of the Year category, and International Digital Retail Forum 2019 award for innovations in retail



  • X5's total store count exceeds 17,000.
  • Pyaterochka and Perekrestok update their CVPs and start rolling out new store concepts.
  • X5 pilots its first Chizhik hard discounter store and launches the Pyaterochka #naletu scan-and-go system.
  • Х5 enhances express delivery from Pyaterochka and Perekrestok stored and launches the Okolo hyper-local delivery aggregator.
  • Pyaterochka enters the Kaliningrad region.
  • X5 introduces X5.ID unified customer identification system, Express Scan contactless payment system, Dialog X5 digital platform for suppliers, and X5.Transport unified platform for drivers and suppliers.
  • Perekrestok Vprok opens two new dark stores and launches delivery service in Nizhny Novgorod, Tver, Tula, Ryazan, Vladimir, Veliky Novgorod, Kazan, and Cheboksary, as well as a self pick-up service in Rostov-on-Don.
  • 5Post expands delivery network to 11,000 locations in 65 regions.
  • McDonald's opens its first restaurants in Perekrestok stores.
  • In one year, the Basket of Kindness collects 267 tonnes of food for elderly people in need, families with children, disabled people, and medical practitioners.
  • Safety Zones in Pyaterochka and Perekrestok stores helped almost 1,000 people return home.
  • X5 integrates sustainable development targets into its overall business strategy and joins the UN Global Compact.


X5 Retail Group landed at 475th place in the Fortune Global 500 rating

while also making it into Forbes's top 25 employers for women and coming in 24th in the ESG ranking of Russian companies compiled by RAEX EUROPE

Igor Shekhterman and Svetlana Demyashkevich were included in the Executive Team 2020

(Emerging EMEA) ranking published by Institutional Investor

Kommersant daily included 13 employees of X5's retail subdivision on its list of Russia's top 1,000 managers

Anton Mironenkov won the 2020 CDO Award for the new big data-driven business model

while Leonid Dovladbegyan, Managing Director of Perekrestok Vprok, was named the best manager at High Turnover awards

The Company won the Best Digital Solutions for Retail award for Dialog X5

X5 won the IT Stars prize for proprietary self-checkout systems

and the TAdviser IT PRIZE in the Digital Transformation category

X5 was recognised as the most innovative partner of Lafayette Plug and Play

Europe's largest accelerator

X5 was honoured with an award from Institutional Investor

in the Best ESG (Emerging EMEA) category

X5 received two awards at the Reliable Partner

– Environment nationwide contest for X5's sustainability recommendations for suppliers and Pyaterochka's energy-saving project

X5 won the Loyalty Awards Russia 2020 prize

for Perekrestok's project Myths and Legends about Eating Healthy

Pyaterochka received the We Are Together award

sponsored by the Russian Presidential Office for the support it provided to consumers during the pandemic

Pyaterochka made it to European Supermarket Magazine's Europe's Finest list

became the only Russian retailer to feature in the 2020 Effie Index Global ranking of the most effective brands, and carried off four prizes at 2020 Effie Awards Russia

The retail chain Pyaterochka won six Silver Mercury awards

five National Business Communications awards, three Golden App awards and one Competitive Procurement Leader award

X5 earned a prize at 2020 POPAI Russia Awards for three projects at Pyaterochka and two projects at Perekrestok

Pyaterochka won 33 awards in the Quality Guarantee 2020 competition

and Perekrestok snatched four prizes at Private Label Awards 2020 for their private labels

Perekrestok Vprok was named the breakthrough of the year by 2019 E-Commerce Index

and given several prizes for its mobile app at Runet Rating and Summer Tagline Awards

X5 earned four Crystal Pyramid 2020 awards

for its HR policies and a Smart Pyramid 2020 award for its Digital Academy

Pyaterochka and Perekrestok received eight prizes at 2020 Digital Leaders Awards

three HR Team of the Year prizes, and two prizes at WOW!HR Awards

Pyaterochka earned a silver prize at the international Business Brilliance Awards

while also raking in three bema! awards, two recognitions at HR Tech Award and four Golden Puzzle 2020 awards

At the 2020 Retail Week Awards, X5 was named the most transparent company in the food segment

Perekrestok Vprok was recognised as the IT Project of the Year, and Perekrestok won praise for its Route of Healthy Habits project



  • X5's total store count exceeds 18,000.
  • X5 enters the dark kitchen segment through a deal with Mnogo Lososya
  • X5 launches own media platform
  • X5 rolls out pay-with-a-glance technology in Perekrestok and Pyaterochka stores jointly with Sber and Visa.
  • Pyaterochka scan-and-go featuring coworkiung space opens in Moscow.
  • X5 opens distribution centres in the Moscow and Kursk regions as well as launching an import hub in Novorossiysk.
  • The Group embarks on a strategic partnership with the Higher School of Economics to run educational projects.
  • Perekrestok launches a self-pickup service in 33 regions using existing 5Post infrastructure
  • Okolo aggregator service went regional and initiated delivery from restaurants in Moscow.
  • X5 marks its 15th anniversary by rebranding as X5 Group.
  • X5 releases its first GRI compliant sustainability report and publishes sustainable packaging recommendations for suppliers.


2021 East Capital Award for the Best Corporate Governance

СDO Award 2021 won by Dmitry Prusov and Ivan Melnik, directors at Х5 Retail Group

Six recognitions at HR Tech Award 2021

with Tatiana Krasnoperova, HR and Organisational Development Director at Х5 Retail Group, named the best manager

IDRF 2021 award for Market-Driven Business Transformation

X5 recognised as the most transparent company at Retail Week Awards 2021

for the third year in a row, with the IT Project of the Year award given to the Company's pay-with-a-glance technology and Perekrestok marked for Best Practice in Wine

The Company was ranked by Forbes among Russia's Top 3 most sustainable companies

Two Crystal Pyramid 2021 awards for the X5 Home Office project and the Pyaterochka motivation scheme

Six CX World Awards 2020-2021 and three Digital Communications Awards 2021 won by Pyaterochka

Eight 2021 Effie Awards Russia for Pyaterochka and one for Perekrestok

Fifteen and four awards for Pyaterochka and Perekrestok, respectively, at Silver Mercury 2021

WOW!HR award for Perekrestok

Five Tagline Awards 2020–2021 for Perekrestok's mobile app



  • X5 acquires Prisma supermarkets in St Petersburg and controlling stakes in the Siberian retailers Krasny Yar and Slata.
  • The revamped X5 Club loyalty programme is launched in Pyaterochka and Perekrestok.
  • X5 changes its management structure, creating the position of X5 Group President.
  • X5 launches Salt, a proprietary cloud platform.
  • Express delivery from Pyaterochka and Perekrestok stores becomes available via the leading online delivery aggregators Yandex Eats, Delivery Club and SberMarket. SberMarket also launches delivery from X5’s online hypermarket
  • Pyaterochka opens a new distribution centre opens in St Petersburg.
  • Chizhik opens new distribution centres in Moscow, Ufa, Yekaterinburg and Noginsk as well as in the Voronezh Region, bringing its total footprint to 12 regions by year end. X5 Group’s corporate university becomes available to all Group employees.
  • X5 pilots a food sharing project in Pyaterochka and Perekrestok stores across Moscow, St Petersburg, Chelyabinsk, Ryazan, Yekaterinburg and Tomsk.
  • In 2022, the Basket of Kindness food donation project collects more than 518 tonnes of food for people in need, while Safety Zones in Pyaterochka and Perekrestok stores help 1,183 lost or disoriented people find their way home.


X5 Group retains Platinum status in the Forbes Best Employers ranking

X5ID named IT Project of the Year

at the Global CIO and TAdviser SummIT 2022 awards

X5 Club named the best food retail loyalty programme

by INFOLine

X5 receives the Company of the Future 2022 award

for the Basket of Kindness charity project

Retail Week Awards 2022

in the Retail IT Project of the Year and the Wine categories

20 Silver Mercury Awards

for projects by Pyaterochka, Perekrestok and X5 Tech

10 prizes at CX World Awards 2022

RASO award for measures to reduce social risks in times of crisis, industry-leading responses to challenges

and responsible consumption programmes

RB Digital Award in the Digital Services category

for X5’s pay-with-your-face technology

CDO/CDTO awards 2022

in the Digital Project of the Year and Digital Solution of the Year categories

Habr Career includes Х5 Tech in its Top 10 IT employers in Russia 2022 ranking

More than 100 medals for Pyaterochka’s private labels and three awards for the Chef Perekrestok brand from X5 Ready Food at the Quality Guarantee 2022 competition

Two Change Management: Visionaries awards

for Х5’s food-sharing pilot and its #RecycleYourToothbrush joint project with SPLAT

12 prizes at the Tagline Awards 2022 in digital marketing

Champions of Good Deeds 2022 award

for Pyaterochka’s Local Community Centres project

Crystal Pyramid 2022 awards

in the HR Manager of the Year and the HR Project of the Year categories

Three awards at the Digital Communications Awards 2022

Five awards for Perekrestok’s private labels

at the Private Label Awards 2022

Healthy Eating 2022 award for the Healthy Habits Route project

and Eco Best Award 2022 for the #RecycleYourToothbrush joint project with SPLAT

X5’s online media platform tops the Runet Rating 2022

in the Media and Content category



  • X5 Group acquires Pokupochka and PokupALKO stores in the Volgograd Region; Victoria supermarkets in Moscow, the Moscow Region and the Kaliningrad Region; and Deshevo stores in the Kaliningrad Region. Pyaterochka also acquires long leases for more than 100 Grozd stores in the Saratov Region and 71 Amba stores in the Khabarovsk Territory.
  • Pyaterochka expands into the Russian Far East, opening distribution centres in Volgograd, Orenburg and Omsk. The total store count exceeds 21,000.
  • Chizhik distribution centres open in Kazan, Volgograd, Krasnodar and Novosibirsk. By year end, the retail chain was serving 43 regions with a total of 1,500 stores. A mobile app is launched to check the availability of goods at any store.
  • 5Post expands into Siberia and ranks among the top three in the e-commerce logistics market, with over 20,000 pickup points.
  • becomes available in the Yandex Eats and Delivery Club apps, and the Pyaterochka and Perekrestok express delivery service is made available in the Tinkoff app.
  • Perekrestok opens Mnogo Lososya’s 300th open kitchen.
  • Almost all X5 businesses join the X5 Club joint loyalty programme.
  • The number of users of the Paket by X5 grocery subscription service exceeds one million.
  • X5 Group holds two Small Business – Big Shelf! conferences, and Farmers’ Markets are rolled out in new regions.
  • X5 Delivery holds the Courier Race, a professional competition with 7,000 participants.
  • X5 launches the world’s largest smile-to-pay service jointly with Sber.
  • X5 Group launches the children’s books Naughty Parents and Encyclopaedia of Good Habits.
  • The Basket of Kindness charitable project collects more than 936 tonnes of food for people in need, and Safety Zones in Pyaterochka and Perekrestok stores help 1,511 lost people get home faster.
  • X5 expands the range of products distributed via its food-sharing project.
  • Pyaterochka launches healthy lifestyle lessons for school students in different regions.


Awarded Platinum employer status

in the Forbes’ Best Employers ranking for the third consecutive year

Three Crystal Pyramids 2023

Tatiana Krasnoperova recognised as the HR Manager of the Year, with the Thank You to Retail Workers project held on Retail Workers’ Day and the Strategic Priorities Marathon also recognised with awards.

Our Contribution 2022 award

for integrated delivery of social projects

Two RASO Awards 2023

in the Big Agenda and Business Socialisation categories

Four awards at the Retail Week Awards 2023

for food-sharing drives, personalised customer communications, best practices in the Wine category and most transparent retailer

Two Retail TECH Awards 2023

for contributing to technology development in retail and successfully growing Pyaterochka’s, Perekrestok’s and Chizhik’s private labels

Success: Best Corporate Lawyer prize

awarded to Elena Krupskaya, X5 Director for Legal Affairs, in the Leader of the Year category

A special prize from Legal Insight magazine

for X5’s strategic alliance with Krasny Yar Group and Slata Group

Best Legal Departments award

for digitalisation within the Company’s legal function, for the number of successful M&A deals and for the efficient management of one of the market’s largest IP portfolios

Champions of Good Deeds award

for the Basket of Kindness projec

Among the best employers in the RBC Best Employers ranking.

named X5 Tech and Mnogo Lososya

Among the top 100 IT leaders by Global CIO

ranked Tigran Sarkisov, Data Management Director, and Ivan Melnik, Director for Technology Business Development

Two Silver Archers 2023

for projects to launch local community centres and deliver a series of environmental lectures in schools

E+ Awards 2023

for three Pyaterochka projects

CX World Awards prize

for two Pyaterochka projects

RB Digital Awards 2023

in the Operations category

17 Silver Mercury 2023 awards

for Pyaterochka projects

At the Private Label Awards

three awards for Pyaterochka’s private labels

At the Creating the Future awards

three awards for Pyaterochka’s Proper Nutrition Lessons, Local Community Centres and Adventure Islands projects

Four awards at Loyalty Awards Russia 2023

two for developing X5 Club and two for Pyaterochka’s Local Community Centres and Zavry (“Saurs”) projects

Five awards at Tagline Awards

for projects by X5 Club, Paket, and X5’s HR team

Best HR Departments award

for X5 Transport’s League of Professional Drivers project