​​​​​Promoting rational consumption

X5 seeks to support and stimulate responsible consumption among its customers.

Stimulating waste collection infrastructure​

  • ​As part of a pilot project to collect used plastic and aluminium beverage containers of any size and colour for recycling, reverse vending machines were installed at fifteen Pyaterochka stores in Moscow and Moscow region. The project is being implemented in partneship with the Coca-Cola system in Russia and Henkel. For each bottle and/or can returned, the machine issues a coupon with a discount   on a selection of Coca-Cola and Henkel products at Pyaterochka stores. The company in charge of reverse vending machine maintenance, transportation to recycling facilities, and recycling of the plastic and aluminium is EcoTechnologies. ​


  •  Ten reverse vending machines were installed in seven Perekrestok supermarkets and three Karusel hypermarkets in Moscow as part of a pilot project to collect used plastics for recycling. The project is being implemented in partnership with Unilever and EcoTechnologies companies. To encourage consumers to sort their waste, a coupon is issued for each item of packaging that is returned, offering a discount on a selection of Unilever products at Perekrestok and Karusel stores. [T1] 
  • The reverse vending machines to collect used plastic are also installed at Pyaterochka stores in Belgorod region and Lipetsk.
  • In order to minimise plastic waste, the online supermarket Perekrestok.ru piloted the collection of plastic delivery bags for recycling. Customers will be able to return plastic bags used during delivery to the courier. The pilot service is available in all regions covered by Perekrestok.ru.

Contributing to forest preservation

  • The customers of Karusel hypermarkets raised over RUB 1.5 mln for a forest heritage conservation project run by WWF Russia during marketing campaign. The funds will contribute to the preservation of over 100,000 hectares of protected forest zones in the Arkhangelsk region that will be allocated by the end of 2020.
  • Pyaterochka and Unilever launched a joint campaign to preserve Russian forests during which 20,000 trees will be planted in the forests of the Kemerovo region. The campaign is part of a large-scale program – Living Forests of Russia – implemented by Unilever in partnership with the Resource Center for Forest Volunteering.


Food waste

All food waste generated by X5 stores is sent to third parties for landfilling or recycling. The Company is looking for opportunities and piloting technological solutions to transfer food waste for further processing.

  • ​Pyaterochka and Perekrestok have launched the initiative to transfer unsold food and merchandise that has become unsaleable before the expiry date for recycling into animal feed. The partners are around twenty companies from across Russia that collect fruit, vegetables, pastry and groceries that have become deformed and unsaleable before the expiry date, to turn them into animal feed.​

Send us your feedback