Lamoda to open 500 pick-up points at Pyaterochka stores

Moscow, 24 June 2019 – X5 Retail Group, a leading Russian food retailer, announces a strategic partnership agreement between its subsidiary X5 OMNI and Lamoda Group, one of Russia's largest online fashion and lifestyle platforms. Under the agreement, Lamoda will open pick-up points at X5 stores, while X5 OMNI will also make its parcel pick-up network available for Lamoda customers.

Fifty Lamoda pick-up points will be launched at Pyaterochka stores by the end of the year as part of a pilot project. If the pilot is successful, Lamoda plans to open up to 500 pick-up points at X5 stores by the end of 2020. They will continue to offer the same high level of service as other Lamoda pick-up points, with fitting rooms and rapid delivery, a try-before-you-buy experience, payment by cash, card, or instalments, merchandise returns, children's play spaces, etc.

On top of that, the parties have agreed that Lamoda Group's customers will be able to receive their orders at all pick-up points located at X5 retail stores, including partner and pharmacy pick-up facilities and Pyaterochka checkouts. As of today, X5 has agreements of intent with Ozon and a number of pharmacy operators to open 2,000 and 1,400 pick-up points, respectively. Other online stores and marketplaces working with X5 OMNI will also be able to use Lamoda's pick-up points for delivery of their online orders.

Ilya Starodubtsev, Delivery Director at Lamoda Group, said: "Our partnership with X5 Retail Group, Russia's leading retailer, is clearly a success and a step towards expanding Lamoda's offering, sales channels, and B2B portfolio. Customers will gain even easier access to our fashion and lifestyle product range and our high level of service. We still have a lot to do together, but we feel confident and positive about our future strategic partnership."

Timothy Post, Director of Global Strategic Partnerships at X5 OMNI, said: "The partnership with Lamoda Group is a major milestone in the development of our pick-up point programme that is sure to enhance our capabilities and improve the quality of our parcel delivery service. Thanks to this agreement, over four million products from more than 3,000 of the world's and Russia's best fashion and lifestyle brands offered by Lamoda will be available to millions of customers who will be able to pick them up at our Pyaterochka proximity stores across the country. Our partners enjoy preferential long-term lease terms and, in return, give access to their pick-up points to the customers of other companies partnering with X5 OMNI."​

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