Moscow, 14 April 2017 – X5 Retail Group N.V. ('X5' or the 'Company'), a leading Russian food retailer (LSE ticker: "FIVE"), announces the opening of its 10,000th store. The milestone facility is a Perekrestok store in Moscow. Nine other locations, this time Pyaterochka stores, were opened concurrently in Arkhangelsk, Kirov, Togliatti, Saratov, Yugorsk, Almetievsk, Yekaterinburg, Lysva, and Novosibirsk.
Igor Shekhterman, X5 CEO, said:
"Today's concurrent opening of 10 stores, including X5's 10,000th location, marks yet another confident step towards our strategic goal of capturing a 15% market share by the end of 2020."
Boasting a selling space of over 1,200 sq m and a product offering of 12,000 SKUs, the store is fully in line with the new Perekrestok concept already launched in over a half of the chain's supermarkets. Nine checkout lanes and 49 employees provide for a convenient shopping experience.
The opening of X5's 10,000th location was marked by the start of Going East, an all-terrain expedition organised by the Russian Geographical Society, with food supplies provided by X5. Russian SHERP vehicles started out on a 10,000-kilometre trek from a new Pyaterochka store in Arkhangelsk across Russia's North: the Arkhangelsk region, Nenets and Yamal-Nenets autonomous areas, Krasnoyarsk region, Yakutia, Magadan region, and Kamchatka. The mission of Going East is to establish shared infrastructure for the entire country and development of remote areas.
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