The self-checkout system is the first hardware and software product developed entirely in-
house by X5’s innovation lab. Compared to similar self-service systems, X5’s machines cost
four times less to mass-produce while offering superior functionality. Five Russian enterprises
are engaged in the assembly process, which creates additional jobs for the local population.
Following pilot testing in August and September 2019, the SCO rollout was given the go-
ahead. Thanks to bulk purchases of components, the cost of self-checkouts was brought down
by a further 25%. Technical support and maintenance are fully integrated into stores’ existing
IT system, which makes these devices five times less expensive to operate compared to
counterparts. In a poll of 32,000 customers, the machines received an average rating of 4.8
out of 5.
The pilot testing results showed that sets of four self-service machines taking up the space of
one regular checkout can cover up to 40% of store traffic. Certain pilot stores reported up to
7% traffic growth thanks to faster checkouts. The average purchase using a self-checkout unit
took just 44 seconds. Self-checkouts help increase stores’ retail sales by several percentage
points, shorten queues, and boost NPS.
X5 Retail Group CEO Igor Shekhterman said: "Mass implementation of self-checkouts across
our retail chains has been overdue for several years. However, high procurement and
maintenance costs made the investment unattractive and inhibited the rollout to thousands of
our stores. The new self-checkout systems that X5 has developed entirely in-house represent a
major breakthrough for the Russian retail market. They are already transforming the shopping
experience for millions of our customers and improving our NPS, retail sales and traffic ."
Self-checkout units will be installed at both new-concept and some existing Pyaterochka
stores. Starting April 2020, these machines will be piloted at Perekrestok supermarkets.
X5’s innovation lab continues to improve its self-checkout solution, taking into account
feedback from customers and store personnel. The new version features a weighing platform
and an optimised internal layout, with some components being standardised. This solution is
the first step towards implementation of a comprehensive self-service system encompassing
SelfScan, Scan & Go, faster payments (QR code), and facial payment systems. The self-
checkout can be adapted to accommodate new usage scenarios and payment methods thanks
to its 3D camera for Face ID purchases, as well as a microphone and speakers for voice
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