Overview

X5 Group is a leading Russian food retailer that manages the retail chains, as well as the digital businesses, and also operates its own logistics services, direct import and a number of digital services for partners

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 Редактор контента ‭[2]‬

Х5 Group was founded more than 20 years ago, having evolved from its roots as an entrepreneurial initiative to build a leading Russian retailer in line with international best practices.

X5 strives to provide every customer, no matter where they live and regardless of income level, with the opportunity to shop in modern format stores, ensuring comfortable access to a wide range of high quality products.

By developing its retail chains, X5 expands distribution channels and encourages the development of Russian production​. 

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Retail formats

 

Pyaterochka

  • Proximity​ store for daily shopping
  • Located in residential areas close to customers’ homes
  • Focused range of goods designed to meet everyday needs and top-up shopping
  • Value for money first price and private-label products
  • Promotions to encourage customers to save more
More about "Pyaterochka"
 

Perekrestok

  • Russia’s leading high-quality fresh products supermarket
  • Premium shopping experience
  • Prime central locations in cities or transit hubs
  • Focus on high quality, fresh, exotic or unique range
  • Excellent customer service and loyalty programme
More about "Perekrestok"
 

Karusel

  • Destination store for food and household goods
  • Value-for-money shopping in city locations
  • Close to residential areas or easily accessible sites with ample parking
  • Wide range of food (multi-pack/prepared/counter service) and focused non-food range
  • Strong promotions, reinforced by a powerful loyalty programme
More about "Karusel"

X5 at a glance

2021 TOTAL REVENUE (RUB bn)
2,204(USD 29,935​ mln)
2021 NET PROFIT (RUB mln)
45,513(USD 659 mln)​
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