Retail formats

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​​​​​​​​​​Pyaterochka

​Proximity store for daily shopping​

  • Neighbourhood store for daily shopping
  • Located in residential areas close to customers’ homes
  • Focused range of goods designed to meet everyday needs and top-up shopping
  • Value for money first price and private-label products
  • Promotions to encourage customers to save more
Visit the Pyaterochka website (Russian)

11,797 stores

77% of total group Q1 2018 net retail sales

On average 4,500 PLUs per store

Average net selling space 394 sq m

​*As of 31 March 2018​

​​​​​​Perekrestok

Russia’s leading high-quality fresh products supermarket

  • Russia’s leading high-quality fresh products supermarket
  • Premium shopping experience
  • Prime central locations in cities or transit hubs
  • Focus on high quality, fresh, exotic or unique range
  • Excellent customer service and loyalty programme
Visit the Perekrestok website (Russian)

674 stores

16% of total group Q1 2018 net retail sales

8,000 —​ 15,000 PLUs per store

Average net selling space approx. 1,017 sq m

*As of 31 March 2018

​​​​​Karusel

Destination store for food and household goods

  • Destination store for food and household goods
  • Value-for-money shopping in city locations
  • Close to residential areas or easily accessible sites with ample parking
  • Wide range of food (multi-pack/prepared/counter service) and focused non-food range
  • Strong promotions, reinforced by a powerful loyalty programme
Visit the Karusel website (Russian)

92 stores

6% of total group Q1 2018 net retail sales

22,000 —​ 30,000 PLUs per store

Average net selling space 4,154 sq m

*As of 31 March 2018

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