Retail formats

​​

​​​​​Pyaterochka

Neighbourhood store for daily shopping

  • Neighbourhood store for daily shopping
  • Located in residential areas close to customers’ homes
  • Focused range of goods designed to meet everyday needs and top-up shopping
  • Value for money first price and private-label products
  • Promotions to encourage customers to save more
Visit the Pyaterochka website (Russian)

9,003 stores

76% of total group 1Q 2017 net retail sales

Up to 4,500 PLUs per store

Average net selling space 398 sq m

​*As of 31 March 2017​

​​Perekrestok

Russia’s leading high-quality fresh products supermarket

  • Russia’s leading high-quality fresh products supermarket
  • Premium shopping experience
  • Prime central locations in cities or transit hubs
  • Focus on high quality, fresh, exotic or unique range
  • Excellent customer service and loyalty programme
Visit the Perekrestok website (Russian)

544 stores

15% of total group 1Q 2017 net retail sales

10,000 - 15,000 PLUs per store

Average net selling space approx. 1,015 sq m

*As of 31 March 2017

​​​​Karusel

Destination store for food and household goods

  • Destination store for food and household goods
  • Value-for-money shopping in city locations
  • Close to residential areas or easily accessible sites with ample parking
  • Wide range of food (multi-pack/prepared/counter service) and focused non-food range
  • Strong promotions, reinforced by a powerful loyalty programme
Visit the Karusel website (Russian)

90 stores

7% of total group 1Q 2017 net retail sales

15,000 - 20,000 PLUs per store

Average net selling space 4,254 sq m

*As of 31 March 2017

contact

Send us your feedback