Winning Customers

Annual Report 2009

New Store Openings

In 2009, X5 added 271 stores or 189 thousand
sq.m. of selling space on a net basis, including
the acquired Paterson stores.  At year end,
X5 operated 1,372 stores in total (1,063 thousand
sq.m. in selling space).  This includes 1,039 discounters,
275 supermarkets and 58 hypermarkets.

 
  As of   Rebranding
FY 2009
  Closings
FY 2009
  Paterson
Acquisition
  Net Added
FY 2009
  % change
vs
31-Dec-08
 
  31-Dec-08   31-Dec-09            
  Selling Space, sq. m.                              
  Hypermarkets   232,462   285,581   -   -   -   53,119     23  
  Supermarkets   222,362   284,359   (4,092)   (2,435)   50,027   61,996     28  
  Soft Discounters   419,207   493,016   4,092   (6,065)   13,051   73,809     18  
  X5 Retail Group Total   874,032   1,062,956   -   (8,500)   63,077   188,925     22  

  # of Stores
                             
 Hypermarkets   46   58   -   -   -   12     26  
  Supermarkets   207   275   (5)   (3)   57   68     33  
  Soft Discounters   848   1,039   5   (16)   25   191     23  
  X5 Retail Group Total   1,101   1,372   -   (19)   82   271     25  
X5 plans to open a record number of discounters
in 2010 – between 200 and 250 new stores. 
Discounters have the best short-term profile for
new store openings due to their clear competitive
strengths in a weak consumer environment. 
In addition, discounters require less capital per
store opening, and the format has a relatively short
investment payback period.

In 2010, X5 plans to open approximately 15 new
supermarkets.  The Company will continue to open
supermarkets on a selective basis in regions with
stable middle and higher income demographics –
Moscow, St. Petersburg and a few other large cities. 
This builds on efforts X5 undertook in 2009 to focus
 
its supermarket portfolio to improve returns, including
conversion of five supermarkets to discounters
and 19 store closures (three supermarkets and
16 discounters).

Our main focus in hypermarkets is to increase
LFL sales at existing stores driven by Karusel’s
repositioning.  We plan to open between seven
to 10 new hypermarket stores in 2010, making
the most of rental market conditions and
opportunities to lease attractive vacant locations. 
As hypermarket construction is a multi-year project
requiring significant capital investment, X5 will
only consider building new stores in cases where
the economics are outstanding.
Number of Stores Net Selling Space
‘000 sq.m.