X5 Retail Group N.V. (“X5” or the “Company”) is a leading Russian food retailer. The Company operates the following retail formats: the soft discounter chain under the Pyaterochka brand, the supermarket chain under the Perekrestok brand, the hypermarket chain under the Karusel brand the online retail channel under E5.ru brand and convenience stores under various brands.
At 30 September 2013, X5 had 4,187 Company-operated stores. It has the leading market position in both Moscow and St. Petersburg and a significant presence in the European part of Russia. Its store base includes 3,568 Pyaterochka soft discounter stores, 382 Perekrestok supermarkets, 78 Karusel hypermarkets and 159 convenience stores.The Company operates 29 DCs and 1,820 Company-owned trucks across the Russian Federation.
X5 Retail Group N.V. was established on May 18, 2006, as the result of the merger between Pyaterochka and Perekrestok retail chains. In June 2008, X5 acquired the Karusel hypermarket chain, which allowed the Company to substantially strengthen its position in the hypermarket format and become a multi-format retail chain. X5 continued to consolidate the Russian retail market by closing two milestone transactions in 2009 and 2010 with the acquisition of the Paterson and Kopeyka retail chains, respectively. In 2011, X5 added a record 577 stores organically and completed the integration of the Kopeyka retail chain, acquired in December 2010, by rebranding 616 Kopeyka stores to X5’s Pyaterochka and Perekrestok brands.
X5 Retail Group N.V.’s global depository receipts have been traded on the London Stock Exchange since Pyaterochka’s IPO in May 2005 under the ticker “FIVE LI”.
Pyaterochka stores emphasis convenient location, the lowest prices, a unique private label offering and attractive promotional events to customers. Stores offer a range of approximately 3,500 stock keeping units (SKUs) and have an average net selling space of 350 square meters.
Perekrestok stores emphasis quality and service, a wide selection of fresh goods at fair prices supported by original promotional and advertising campaigns. Perekrestok stores offer approximately 11,000 SKUs in an average net selling space of 1,000 square meters. The Company is also developing a premium supermarket under the “Green Perekrestok” brand.
Karusel offers customers economical one-stop shopping with a wide range of quality food and non-food products, efficient service at cash registers and engaging weekly catalogues. The stores have an average net selling space of 5,000 square meters and offer approximately 22,000 SKUs.
Our Convenience stores offer convenient shopping for people in a hurry. The Perekrestok Express brand offers ready to go meals, which account for up to 50% of the stores assortment, in high-traffic zones (near subways, airports, train stations, etc), while the Kopeyka brand offers convenient shopping in residential areas with a focus on fresh products.
In early 2012, X5 launched the E5.RU project, which operates as an online retail store offering more than 400,000 non-food products. E5.RU offers customers the convenience and flexibility of choosing the time, location and method of receiving and paying for their online purchases. Customers may pay for and receive the goods selected on the web site in our Perekrestok and Pyaterochka stores in Moscow, the Moscow region, St. Petersburg and select other regions.
For the full year 2012, net sales totaled USD 15,795 mln, EBITDA reached USD 1,124 mln, and net loss amounted to USD 126 mln.
Our Shareholder Structure
The Company’s shareholder structure as of 30 September 2013, is as follows: Alfa Group – 47.86%, founders of Pyaterochka – 16.35%, X5 Directors – 0.02%, treasury shares – 0.06%, free float – 35.71%.