X5 Retail Group N.V. (“X5” or the “Company”) is a leading Russian food retailer. The Company operates the following retail formats: the proximity stores chain under the Pyaterochka brand, the supermarket chain under the Perekrestok brand, the hypermarket chain under the Karusel brand and Perekrestok Express brands.
At 31 December 2014, X5 had 5,483 Company-operated stores. It has the leading market position in both Moscow and St. Petersburg and a significant presence in the European part of Russia. Its store base includes 4,789 Pyaterochka proximity stores, 403 Perekrestok supermarkets, 82 Karusel hypermarkets and 209 Perekrestok Express stores. The Company operates 34 DCs and 1,438 Company-owned trucks across the Russian Federation.
X5 Retail Group N.V. was established on May 18, 2006, as the result of the merger between Pyaterochka and Perekrestok retail chains. In June 2008, X5 acquired the Karusel hypermarket chain, which allowed the Company to substantially strengthen its position in the hypermarket format and become a multi-format retail chain. X5 continued to consolidate the Russian retail market by closing two milestone transactions in 2009 and 2010 with the acquisition of the Paterson and Kopeyka retail chains, respectively.
Pyaterochka is a chain of conveniently located proximity stores and one of Russia’s leading retail brands. Pyaterochka stores are focused on simple and economical shopping. The brand offers quality fresh products and a non-food assortment supported by attractive promotional events and customer communication. Pyaterochka accounted for 69.0% of X5’s total 2014 net retail sales. Stores offer a range of up to 4,000 stock keeping units (SKUs) and have an average net selling space of 350 square meters.
Perekrestok is the leading national supermarket chain in Russia and one of the first modern supermarkets to open in the Russian retail space. Perekrestok strives to be the customer’s first choice for fresh products supported by the right complementary assortment and pricing strategy. Perekrestok accounted for 18.3% of X5’s total 2014 net retail sales. The stores offer a range of approximately 13,500 stock-keeping units and target an average net selling space of approximately 1,000 square meters.
Karusel is a national hypermarket brand and one of the largest hypermarket chains currently operating in the Russian market. Our hypermarkets offer customers convenient one-stop shopping at fair prices in city locations with a wide range of quality food and non-food products, supported by efficient service at cash registers, engaging weekly catalogues and exciting loyalty program. Karusel accounted for 11.0% of X5’s total 2014 net retail sales. The stores have an average net selling space of 4,500 square meters and offer between 17,000 - 25,000 SKUs.
Express stores target the market niche of small, close-to-customer stores, offering convenient shopping for people in a hurry. The Perekrestok Express brand offers ready-to-eat meals, which account for up to 25% of the stores’ product range, and fresh produce in high-traffic zones – near subways, business centers and residential complexes. The stores target a net selling space of approximately 150–200 square meters and approximately 3,200 stock-keeping units.
For the full year 2014, revenue totaled RUB 633,873 mln (USD 16,498 mln), EBITDA reached RUB 45,860 mln (USD 1,194 mln), and profit for the period amounted to RUB 12,691 mln (USD 330 mln).
Our Shareholder Structure
X5’s Shareholder structure is as follows: Alfa Group – 47.86%, founders of Pyaterochka – 14.43%, X5 Directors – 0.04%, treasury shares – 0.04%, free float – 37.63%.